Press Coverage
The following outlines some of the institute's recent press coverage.VIDEO
Loyalty Myths - Professor Byron Sharp speaking about Reichheld’s myth of zero defections.
Media Fragmentation - Professor Byron Sharp interviewed by TVNZ in Auckland.
Media Targeting - Interview on South African TV
Double Jeopardy - Professor Andrew Ehrenberg describes Double Jeopardy law.
Empirical Generalisations - Professor Andrew Ehrenberg addressing the ANZMAC conference “A Celebration of Ehrenberg and Bass”. He talks of his research and approach.
PRESENTATIONS
Marketing WeekThursday 28th August 2008 Session E - 4-5:15pm
A Revolution in Action: The Ehrenberg-Bass Paradigm of Marketing
Professor Malcolm Wright
ARTICLES
WOM brand detractors misunderstoodDr Jenni Romaniuk & Nicole Hartnett, B&T July 2008
What Next? Now it's a credit card phone
The Advertiser, July 2008
TV Clutter Dulls Product Placement
Dr Jenni Romaniuk, Advertising Age, May 2008
The Traffic is murder in the Car Category
Dr Jenni Romaniuk & Kate Newstead, B&T, April 2008
Are your product placements 'spectacularly average'?
Dr Jenni Romaniuk, Advertising Age, April 2nd 2008
When it comes to product placement, conventional wisdom says a reality TV show is your best bet. But such product placement is, overall, 'spectacularly average'.
Evolution of the Sustainable Consumer
Dr Anne Sharp, the Independent Weekly, Feb 23, 2008.
Don't Evaluate your ad by sales figures
Dr Byron Sharp, B&T, April 20th 2007
Why Marketing Needs Marketing Science
Colin McDonald and John Scriven, Admap, October 2006
Hitting them HeadOn
Dr Jenni Romaniuk, B&T, September 8th 2006
Does empirical science have a place in marketing?
By Colin McDonald, Market Leader Autumn 2006, p.62-62.
Ten Biggest Improver
Sean Fewster, The Advertiser, July 19th 2006
Watching the watchers
The Guardian, April 18, 2006
Buying ad space- challenging the paradigm
Gary Jaffer - The Independent
They're Watching You
Australian Marketing Magazine (Online) - July 2006
One of the Institute's Research Associates, Peter Hammer, comments on the (lack of) effect that the Big Brother Scandal had on the television show's ratings.
Low Repeat Viewing for TV Programs
UniSA Researcher - July 2006
While ratings for certain television programs might be fairly steady, with about the same number of people watching each week, researchers at the University of South Australia have discovered that week-to-week it is largely different people watching the program.
Customer Loyalty Myths Exposed - Dr Byron Sharp
Marketing Magazine (Australia) - April 2006
A five percent drop in defections does not result in an 80 percent-plus increase in profits.
You Can Mute It, But TV Ads Can Still Talk
Written by Camille Alarcon of B&T
This article draws on the research of Dr Erica Riebe about how people don't necessarily have to be actively watching an ad for it to have some effect on them.
Consumers' Beliefs About Brands Are Fickle - Dr Anne Sharp
Published in B&T magazine 19th December 2001
The beliefs and attitudes that customers hold about your brand are unstable. In one survey, some customers may say your brand offers “good customer service”, yet the next time around half of them will give a different response. But you and your market researchers will probably never notice this because overall brand image scores will remain unchanged.
Predicting Your Company's Sales - Dr Erica Riebe
Need to predict how many people will buy your product? Predictive "probability" scales used in market research can ease the nerves of the brand manager.
Faithfully Yours - Dr Byron Sharp
B&T magazine
Big brands simply have more customers, not customers who are more loyal. Competing brands hardly vary in terms of loyalty.
The Only Way to Grow Your Brand
Admap, April 2003