Professor Andrew Ehrenberg (1926-2010)

Ehrenberg's fundamental belief was quite simply that the methods of physical science are also applicable to the social sciences. This principle enabled him to establish wide-ranging empirical quantitative generalisations about human behaviour. In early 2012 Professor Andrew Ehrenberg was presented with the prestigious Advertising Research Foundation (ARF) Great Mind Lifetime Achievement Award. The award acknowledged Ehrenberg's countless contributions to marketing science including the very important discovery of the NBD - Negative Binomial Distribution, which proved that brand purchase rates follow a predictable pattern.

In the course of his career Andrew Ehrenberg produced five books, three of which went into a second edition, and more than 300 papers. He was a double Gold Medalist, Fellow, Council Member and Chairman (1964-’65) of the Market Research Society. He served on Council of the Royal Statistical Society (1967-1970) and was elected an Honorary Fellow in 2003. In 2010, he received the Lifetime Achievement Award of the Advertising Research Foundation.

Below is a selection of videos featuring Andrew Ehrenberg talking about marketing science.

Brand Loyalty
ANZMAC
Laws
R&D Initiative
Double Jeopardy

• To read a Wikipedia article about Professor Andrew Ehrenberg click here
• To view Professor Andrew Ehrenberg's publications click here