1856
South Australian School of Art (UniSA’s antecedent institution) was founded.
1889
The School of Mines and Industries (SASMI) opened in 1889 in the Exhibition Building on North Terrace until 1903, when it moved to the Brookman Building.
1926
1939
Andrew Ehrenberg and his family moved from Germany to the UK after Andrew’s father, Hans Ehrenberg, gained prominence as a staunch critic of the Nazi government. The family sought safety in England to escape the persecution that the Nazis inflicted upon Jews.
1951
South Australian School of Mines (later the South Australian Institute of Technology and now the University of South Australia), offered a single unit, Marketing Management, as part of its Certificate of Management. By 1951, in which year 25 students were enrolled in the unit, the course prescription had appeared in the School’s Prospectus, showing that it was in three parts:
- Marketing policies and techniques: This section embraced the organisation of the marketing functions and their relation- ship to other business functions; policy formulation and processes in the areas of product, price and inventory control; channels of distribution; sales methods and sales promotion techniques; exporting and importing.
- Marking research: Sources of marketing data; forecasting; research and analysis; application and interpretation of marketing research techniques; media and sales analysis; and a research project.
- Sales organisation and management: Sales organisation – policies, budgets, functions; sales budgets; organisation of the sales division; salesmanship and the principles of selling; advertising media and techniques; sales promotion techniques; analysis and control of marketing costs.
1959
- Andrew Ehrenberg published The Pattern of Consumer Purchases paper, demonstrated the application of the negative binomial distribution.
- Frank Bass was made a Fellow at Harvard University’s Institute of Basic Mathematics For Application to Business.
- Also, Frank Bass was one of forty faculty members selected by the Ford Foundation to enhance American business education at Harvard University, focusing on mathematics.
1964
Andrew Ehrenberg became the Chairman of the Market Research Society.
1967
Gerald Goodhardt won his 1st Gold Medal of the British Market Research Society.
1969
- Andrew Ehrenberg won his 1st Gold Medal of the British Market Research Society.
- Andrew Ehrenberg and Gerald Goodhardt published the article The duplication of viewing law and television media schedule evaluation, which introduces Duplication of Purchase as a method for describing brand choice.
- Frank Bass authored the paper titled A new product growth model for consumer durables, which subsequently gained recognition as the Bass diffusion model.
1970
Andrew Ehrenberg became Chair of Marketing and Communication at the London Business School, and he held this role for a span of 23 years.
1973
Gerald Goodhardt became the chairman of the Market Research Society Council.
1974
- Gerald Goodhardt became the Vice-President of the Market Research Society.
- Frank Bass assumed the prestigious role of Loeb Distinguished Professor of Marketing at Purdue University’s Krannert Graduate School of Management.
- Frank Bass published a paper on stochastic brand choice in marketing, emphasising the complexity of predicting consumer decisions influenced by mood and various factors.
1975
Andrew Ehrenberg authored the book Data Reduction, initially presenting the method for representing data in academia and commerce.
1977
Gerald Goodhardt was a founding President of the Market Research Benevolent Association.
1981
Gerald Goodhardt became the Sir John E Cohen Professor of Consumer Studies at City University, London.
1982
1984
Andrew Ehrenberg, Gerald Goodhart, and Chris Chatfield co-authored The Dirichlet: A Comprehensive Model of Buying Behaviour, which was read at the Royal Statistical Society on 27th June 1984 and subsequently published in the Journal of the Royal Statistical Society.
1986
Frank Bass was awarded the Paul D. Converse Award.
1987
1988
1990
Andrew Ehrenberg, Gerald Goodhardt and Patrick Barwise re-introduced the marketing concept of Double Jeopardy area in the article titled Double Jeopardy Revisited.
1991
University of South Australia was founded through the merger of:
1993
Andrew Ehrenberg assumed the role of Professor of Marketing at London South Bank University, where he established the Centre for Research in Marketing and initiated the Research and Development Initiative.
1994
- Andrew Ehrenberg, Kathy Hammond, and Gerald Goodhardt published the article The After-effects of Price-related Consumer Promotions, which found that price promotions typically had short-term effects on grocery brands.
- Frank Bass penned the article titled Why the Bass Model Fits without Decision Variables, which, as he articulated, evolved into the definitive Bass Model.
1995
Marketing Science Centre was formed under the UniSA Business School, led by Professor Byron Sharp (Director) with Professor Gerald Goodhardt (Board Chairman).
1996
- Andrew Ehrenberg won his 2nd Gold Medal of the British Market Research Society.
- Gerald Goodhardt won his 2nd Gold Medal of the British Market Research Society.
1997
First Sponsor-exclusive Report published by the Institute in December on Understanding Dirichlet-type Markets
(only sponsors have access to these reports)
1999
- Marketing Science Centre staff Prof. Rachel Kennedy and Dr Cam Rungie join Centre for Research in Marketing, South Bank University.
2001
The Ehrenberg Scholarship was formed.
2002
Frank Bass was inducted into the esteemed group of Fellows of the Institute for Operations Research and the Management Sciences.
2004
2005
- Marketing Science Centre was renamed to Ehrenberg-Bass Institute for Marketing Science after Frank Bass and Andrew Ehrenberg.
- Professor Andrew Ehrenberg was awarded an Honorary Doctorate by the University of South Australia.
- Professor Frank Bass was awarded an Honorary Doctorate by the University of South Australia.
2006
- December, death of Frank Bass.
- Ehrenberg-Bass Institute Advisory Board was formed.
- The Ehrenberg-Bass Sponsorship was established (formerly known as Corporate Sponsorship).
2008
- Professor Byron Sharp co-hosted an advertising conference with Prof. Jerry Wind from the Wharton School in the U.S.
- Andrew Ehrenberg, Gerald Goodhardt and Jaywant Singh published the article Measuring Customer Loyalty to Product Variants article in the International Journal of Market Research.
2009
- Mars Marketing Lab is established.
2010
- Professor Jenni Romaniuk joins Board of directors as Associate Director (International) of The Institute.
- Assoc. Professor John Dawes joins Board of directors as Associate Director (Operations) of The Institute.
- August, death of Andrew Ehrenberg.
- Andrew Ehrenberg was recognised with the Lifetime Achievement Award of the (American) Advertising Research Foundation.
2012
2013
- How Brands Grow: what marketers don’t know is voted best marketing book by AdAge readers (Source: AdAge).
- Owl created as the Ehrenberg-Bass Institute Distinctive Asset.
2015
- How Brands Grow part 2 – Professor Jenni Romaniuk, Professor Byron Sharp.
- Prof. Byron Sharp and Prof. Jenni Romaniuk listed as the top 1% of academics publishing on advertising (Source: International Journal of Advertising).
- Gerald Goodhardt becomes an honorary doctorate at the University of South Australia.
2016
- Skye Akbar was the first Aboriginal person to achieve a PhD in Marketing.
2017
2018
- First podcast interview – Marketing Week with Professor Byron Sharp on How Brands Grow.
2019
2020
- Ranked #1 most published university in Journal of Advertising Research in the past 60 years (Source: JAR)
- Ranked #6 university in the world for research in marketing (based on citations) (Source: League of Scholars)
- Gerald Goodhardt passes away in May – “During his final illness, his son, Ian, tells me that he was invited to participate in a human trial of a potential treatment for Covid-19. Unlike most people, he read through all the details of the trial, decided that it was a poorly designed study and declined to participate, thus denying himself treatment by a drug that might have helped him. His dedication to high quality statistics was as important to him as life itself, and I think this story speaks volumes.” (Source https://academic.oup.com/jrsssa/article/183/4/1821/7056351)
2021
2022
2023
- The Ehrenberg-Bass Institute sponsored a real life Barking Owl named Owlbert Einstein at the Adelaide Zoo.
2024
- How Brands Grow – for Executives first edition in Singapore
