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About How Brands Grow Live!

How Brands Grow Live! is an executive marketing program that will equip you with the critical evidence and tools to implement best-practice marketing techniques through interactive workshops and dynamic discussions with Ehrenberg-Bass professionals and global thought-leaders. This 4-day program offers hands-on, immersive pathways toward understanding and applying the core principles of sustainable growth.

 

This program leverages the most up-to-date findings to show you:

  • The strategies that will (and won't) lead to sustainable growth
  • The real-world value of different marketing tactics
  • How to incorporate evidence-based knowledge into your strategic decision-making and planning processes while bringing this knowledge back with you to up-skill your organisation
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Curious how this could work for you? We’d love to chat!

Request a Call with Associate Professor Justin Cohen to learn how attending can equip you with the critical evidence and tools to implement best-practice marketing techniques.

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Applications are open! Secure your spot for 2025!

Bordeaux, France

Le Grand Hotel

23 to 26 June 2025

Apply Now

Boston

Mandarin Oriental

8 to 11 September 2025

Apply Now

Asia, Europe & USA

2026 Dates

To be announced

Expressions of Interest

Embark on a journey of unparalleled growth, of both your mind and your business.

Download our brochure and learn more!

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Upgrade your marketing skills and knowledge

Learn actionable strategies and tactics. Apply this to your own business and build a self-curated roadmap on what you should keep doing, stop doing and start doing to grow your business.

Develop a personalised growth agenda

Unlock the full potential of the executive development program with our tailored Learning Management System. A flexible platform which supports your learning experience, and helps you build a self-curated action plan based on your critical reflection of your strategies, tactics, measurement, financial and governance

decisions stress tested against the content sessions to address when you return to the office.

Providing access to content, activities and the ability to input your personal reflections as you go creates an iterative process where you can build out and prioritise how you will put this transformational experience into practice. The learning management system enables access to the Ehrenberg-Bass Institute knowledge for 60-days post event, ensuring the growth and development can continue.

This is capped off with a progress call with one of our lead facilitators who will help you address any refinements needed to your action plan and answer any specific business questions you are having where the application of evidence-based marketing principles are relevant.

Implement evidence-based marketing into day-to-day practice.

Upon completion, you will have a comprehensive understanding of:

How to implement an evidence-based approach to marketing

The laws governing brand growth

The importance of being thought of and being available in different buying situations, and the levers that need to be managed for success

How to build and protect your core branding assets

The conversations you should be having with your CEO/Board/CFO to secure marketing budgets

How to execute your brand growth strategy

Learn from industry experts

Share your questions and discuss your concerns surrounding your business and decisions, find solutions and discover how to implement best practice marketing directly with the experts that have developed evidence-based principles of marketing through decades of research.

Your executive learning experience is led by a distinguished cohort of marketing science experts, including Professors, Associate Professors, and Doctors such as Prof. Byron Sharp, Prof. Jenni Romaniuk and Assoc. Prof. Justin Cohen. Faculty selection varies by session, ensuring a rich and diverse learning experience.

Prof. Bryon Sharp
Prof. Jenni Romaniuk
Assoc. Prof. Justin Cohen
Dr Steven Dunn
Dr Ella Ward
Prof. Magda Nenycz-Thiel

Network with like-minded professionals

Forge lasting connections.

How Brands Grow Live! gives attendees an opportunity to discuss and trade insights on how to apply best-practice marketing principles into the real world, in a forum with other industry professionals from around the globe.

Frequently asked questions

Program

The sessions cover the fundamental learnings from the books. However, the experience is about understanding how the laws and strategy fit together for a brand to achieve sustainable growth. The sessions are interactive and designed for attendees to make sure they don’t just know the content, but how to apply it.

• Content sessions
• Developing a roadmap for your business
• Institute books
• Access to all content for 8 weeks
• Certificate of Completion
• An individual post-session follow-up call
• Access to the private Alumni LinkedIn group
• Networking events
• 3 Nights Accommodation
• 3 Breakfasts, 3 Lunches, 2 Dinners

The profiles of attendees are private and confidential. Part of the experience is creating a supported environment for knowledge sharing and networking with likeminded individuals. It is a safe space for people to learn, unpack their challenges and discover opportunities to achieve sustainable growth. How Brands Grow Live! for Executives is not intended to be a forum for business development.

No, this experience is only offered in-person.

How Brands Grow Live! for Executives is conducted in English and the participants are required to be proficient in spoken and written English to attend.

We are committed to providing equal access and opportunity for individuals with disabilities. If you have any special needs, please email us at executives@marketingscience.info.

Recording the sessions is not permitted.

Participants will be granted access to an online learning management system during the program, which includes all program content, and will retain access to this for 8 weeks post-event. During the program participants will develop a self-curated roadmap of how to apply the Institute knowledge to their own business which can be retained for future reference.

After successful completion, you will receive a Certificate of Completion.

Application process

To apply to How Brands Grow Live! for Executives, please submit an online application form https://marketingscience.info/how-brands-grow-for-executives/#application. Select your preferred location, click on the “Register now” button and provide your details. The Admissions Committee will review your application and notify you of their decision via email within two weeks.
Upon acceptance, sign the agreement within 7 days, and settle the program fee within 14 days of receiving the invoice.

The program is applicable to anyone, from any industry, that manages a brand or a company. We recommend participants to have some understanding of business and / or marketing to be able to follow the concepts covered.
Please note that completing the application does not guarantee admission to the program. The Admissions Committee seeks to optimise the learning experience by balancing participants’ backgrounds, current responsibilities, and types of organisations. The information you provide in the application form https://marketingscience.info/how-brands-grow-for-executives/#application will be used for the purpose of evaluating your eligibility for participation.

The Admissions Committee reviews the applications on a rolling basis and will communicate their decision via email within two weeks.

Applications are open up to 12 months before an event. The admissions are made on a rolling, space-available basis, hence early application is strongly encouraged. Applications close 2 weeks before the commencement day.

Payment and cancellation

Upon acceptance to the program, payment is due 14 days from the invoice date. Accepted payment methods are electronic bank wire transfer and credit card. Detailed information regarding payment will be included with your invoice.

The fee for How Brands Grow Live! for Executives is fixed. There are no exemptions for requests of fees that exclude accommodation. Our aim is to create an immersive experience that fosters out-of-class discussions and meaningful connections among the participants, hence we encourage everyone to stay
at the designated hotel. It’s not mandatory, but regardless of the accommodation choice, the fee remains the same.

We do not offer discounts on the experience. To ensure fairness and consistency, the fee is the same for all participants, regardless of location. As this offering is designed for individuals, the pricing is per person, and we do not offer special rates for multiple participants from the same organisation or from existing Institute sponsor companies.

The Institute does not offer a cancellation option. However, you have the flexibility to defer your participation to another How Brands Grow Live! for Executives program commencing within a 12 month period of your original start date, subject to providing at least 8 weeks notice in writing.

Logistics and facilities

Our aim is to create an immersive experience that fosters out-of-class discussions and meaningful connections among the participants, hence we encourage everyone to stay at the designated hotel.
However this is not mandatory, and participants may choose to stay at another location at their own expense (note: this will not entitle the participant to any discount on the program fee).

Hotel rooms for the participants are exclusively reserved for the event dates. Check-in is from 3pm on the commencement day of the program, and check-out is required in the morning on the final day.

If you plan to arrive at the hotel before the designated time, or extend your stay, please coordinate this directly with the hotel.

No. You will be required to arrange your own travel and transfers to the respective venues.

We are unable to provide advice on entry visa matters. We recommend you check directly with your embassy to determine whether you need an entry visa for the country where How Brands Grow Live! for Executives is conducted.

The following meals are provided in the program: 3 Breakfasts, 3 Lunches, 2 Dinners and 6 Coffee breaks. One night you are required to purchase your own dinner.

Participants with food allergies and special dietary requirements are asked to email us at
executives@marketingscience.info.

After the experience

The program fee includes an individual post-session follow-up call to reinforce key takeaways and address any questions. Additional sessions can be arranged for an extra fee if needed.

You will retain access to the online learning management system, including all program content, for 8 weeks following the experience.
During the program participants will develop a self-curated roadmap of how to apply the Institute knowledge to their own business which can be retained for future reference.

Participants can join the exclusive How Brands Grow Live! Alumni LinkedIn group. This group allows all participants to stay connected, share insights, and continue learning from one another, and will host occasional outputs from the Institute. An email will be sent to all participants.

Contact

Phone: +61 8 8302 0111 Postal Address:
GPO Box 2471
Adelaide SA 5001
Australia Email: info@marketingscience.info

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.

Acknowledgement of Country

Ehrenberg-Bass Institute acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of Country and Culture. We pay our respect to First Nations people and their Elders, past and present.