Omnicom Media Group sponsors marketing sciences institute
Omnicom Media Group (OMG) has entered into a sponsorship agreement with the Ehrenberg-Bass Institute for Marketing Science in a bid to further the discipline.
The agency is currently the only UK or European outfit to sponsor the institute, which will now provide OMG with its latest research ahead of its market competitors.
Based at the University of South Australia and led by Prof. Byron Sharp, OMG says that its sponsorship of the institute illustrates its commitment to full funnel audience insight, innovation, inspiring change and delivering transformational growth.
“This first-mover sponsorship further enables OMG agencies to drive competitive advantage for our clients, through exclusive access to industry leading knowledge, research and insights,” Omnicom Media Group UK CMO, Nicki Hare said.
Read the full article in Marketing/ Beat.
