Our Books

Update your reading list with our books written my world-renowned Ehrenberg-Bass researchers.

 

“Most marketing books are long on airy assertion and short on rigour.
How Brands Grow is the opposite. It is empirical, closely argued and, in its sober way, incendiary.”

 

 

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B2B Reports

Explore the Ehrenberg-Bass Institute’s open-access insights into Business-to-Business (B2B) marketing. Find out how B2B brands grow, Category Entry Points in a B2B world, brand rejection and much more.

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Wine Marketing Knowledge

In the wine industry and want to know best practices in marketing? Find out how we can help and read our research findings and trade articles.

Wine Marketing Expertise

Research findings

Trade articles

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Now available as an eBook exclusively to Apple iBooks

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.