How evidence-based is my organisation?
The key condition for an organisation to build and harness the evidence-based culture is to unify behind a set of evidence-based beliefs. The desired state is that the beliefs are institutional – high (above 75% agree) and wide (the majority of the organisation and definitely the top 100) – aligned behind an approach that is more likely to grow your brands.
The Ehrenberg-Bass Institute’s evidence-based knowledge audit investigates how well those beliefs are institutionalised in fundamental areas related to growth. It also considers the alignment on key business challenges amongst those interviewed.
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What does this involve?
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A quick (20 questions) and simple way to know where the organisation is at.
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Enables external and internal benchmarks and tracking over time.
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Assess the level of knowledge and alignment, surface areas of tension.
What will this audit provide?
- Provides an internal and external benchmark of your organisation against all others in our data base and allows for tracking your position over time;
- Allows focus where there are evidence-based knowledge gaps in your approach based on your knowledge; and
- Allows you to draft a journey for the organisation to embark on a transformational journey (research, capability building, tools and processes) to embed an evidence-based culture and become better in evidence-based decision making.
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Ready to benchmark your organisation?
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