Associate Professor Lara Stocchi
Senior Marketing Scientist
Academic Publications
N Pourazad, L Stocchi, N Michaelidou, V Pare (2023), What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love, Journal of Strategic Marketing, 1-25
N Pourazad, L Stocchi, S Narsey (2023), A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement On Facebook, Instagram, YouTube, TikTok, and Twitter, Journal of Advertising Research 63 (2), 139-159
A Tanusondjaja, A Michelon, N Hartnett, L Stocchi (2023), Reaching Voters on Social Media: Planning Political Advertising on Snapchat, International Journal of Market Research, 14707853231175085
R Fuller, L Stocchi, T Gruber, J Romaniuk (2023), Advancing the understanding of the pre-purchase stage of the customer journey for service brands, European Journal of Marketing 57 (2), 360-386
L Stocchi (2022), The Role of Mobile Technologies in Digital Marketing and Sales, The SAGE Handbook of Digital Marketing, 256
ZW Anesbury, L Stocchi, G Trinh (2022), Honouring Gerald Goodhardt (1930–2020), Journal of Consumer Behaviour 21 (1), 3-6
T Naami, ZW Anesbury, L Stocchi, M Winchester (2022), How websites compete in the Middle East: The example of Iran, Journal of Consumer Behaviour 21 (1), 121-136
L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan (2021), Marketing research on Mobile apps: past, present and future, Journal of the Academy of Marketing Science, 1-31
L Stocchi, M Wright, R Fuller (2021), The impact of autobiographical memory on brand retrieval and purchase intention, Journal of Consumer Behaviour 20 (5), 1140-1152
L Stocchi, G Ludwichowska, R Fuller, A Greg (2021), Customer-based brand equity for branded apps: A simple research framework, Journal of marketing communications 27 (5), 534-563
L Stocchi, E Kemps, Z Anesbury (2021), The effect of mental availability on snack food choices, Journal of Retailing and Consumer Services 60, 102471
N Pourazad, L Stocchi, V Pare (2020), The power of brand passion in sports apparel brands, Journal of Product & Brand Management 29 (5), 547-568
J Dawes, L Stocchi, F Dall’Olmo-Riley (2020), Over-time variation in individual’s customer satisfaction scores, International Journal of Market Research 62 (3), 262-271
Stocchi, L., Pourazad, N. and Michaelidou N. (2020) “Identification of Two Decision-Making Paths Underpinning the Continued Use of Branded Apps”, Psychology & Marketing, (ahead of print, DOI: https://doi.org/10.1002/mar.21385), ABDC A
Stocchi, L., Ludwichowska, G., Fuller, R. and Gregoric A. (2020) “Customer-Based Brand Equity for Branded Apps: A Simple Research Framework”, Journal of Marketing Communications, (ahead of print, DOI: https://doi.org/10.1080/13527266.2020.1752775), ABDC B
Dawes, J., Stocchi, L. and Dall’Olmo-Riley, F. (2020) “Overtime variation in individual customer satisfaction scores”, International Journal of Market Research, 62 (3), 1-10, ABDC A
Stocchi, L., Michaelidou, N. and Micevski, M. (2019) “Drivers and Outcomes of Branded Mobile App Usage Intention”, Journal of Product and Brand Management, 28(1), 28-49, ABDC A
Stocchi, L., Michaelidou, N., Micevski, M. and Pourazad, N. (2018) “The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps”, Journal of Marketing Management, 34 (13-14), 1196-1226, ABDC A
Stocchi, L., Pare, V., Fuller, R. and Wright, M. (2017) “The Natural Monopoly effect in brand image associations”, Australasian Marketing Journal, 25(4), 309-316, ABDC A
Stocchi, L. and Fuller, R. (2017) “A comparison of Customer Based Brand Equity strength”, Journal of Product and Brand Management, 26(5), 453-468, ABDC A
Stocchi, L., Guerini, C. and Michaelidou, N. (2017) “When Are Apps Worth Paying For? An Analysis of the Market Performance of Mobile Apps”, Journal of Advertising Research, 57(3), 260-271, ABDC A
Stocchi, L., Hart, C. and Haij, I. (2016) “Understanding the Town Centre Customer Experience (TCCE)”, under review, Journal of Marketing Management, 32 (17-18), 1562-1587, ABDC A
Stocchi, L., Wright, M. and Driesener C. (2016) “Why familiar brands are sometimes harder to remember”, European Journal of Marketing, 50 (3/4), 621-638, ABDC A*