Dr Ged Lipnickas

Marketing Academic

Ged Lipnickas is a marketing researcher and educator with expertise in market innovation, strategy, and driving market change. His research interests lie in transformative marketing approaches that shift consumer or industry behaviours on a large scale. Ged is also interested in leveraging big data to develop actionable consumer and business insights that inform marketing strategies. He complements his academic work through active industry involvement via consulting engagements and entrepreneurial ventures. Ged is also an award-winning educator recognized for his excellence in teaching and pedagogy, having won multiple teaching awards.


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