Please join the Ehrenberg-Bass Institute in welcoming ESSEC Business School’s Professor Jérôme Barthélemy; Executive Vice-President, Dean and Professor of strategy and management.
Topic: Where do great business strategies come from?
The problem with classic strategy frameworks (e.g., SWOT model, Porter’s five forces of competition, business model canvas) is that although they can help you determine whether an opportunity is attractive or whether a given strategy is likely to work, they generally don’t help you in the task of identifying the opportunity or crafting the strategy in the first place. In this seminar, Professor Barthélemy introduces a framework, built on an in-depth analysis of the creativity literature, that aims to fill that gap by providing a systematic approach to identifying potential strategies. The framework categorizes all strategies into four groups, from the least creative to the most creative.
About Professor Jérôme Barthélemy:
Professor Jérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School. His research has appeared in top academic journals (Strategic Management Journal, Journal of Business Venturing, Journal of Management Studies…) and practitioner-oriented outlets (Harvard Business Review, MIT Sloan Management Review…). He is the author of several books including Myths of Strategy (Kogan Page, 2022). He also served as editor in chief of the Revue Française de Gestion, the leading French-language management journal.
Event Details:
Thursday 3rd October
2:30pm – 3:30pm with networking drinks to follow
Ground floor of the Jeffery Smart Building, in the Gallery (JS1-13)
University of South Australia, City West
Hindley St, Adelaide SA 5000
