{"id":11530,"date":"2023-11-10T12:59:11","date_gmt":"2023-11-10T02:29:11","guid":{"rendered":"https:\/\/marketingscience.info\/?page_id=11530"},"modified":"2024-04-24T18:36:27","modified_gmt":"2024-04-24T09:06:27","slug":"brand-rejection-in-b2b-incidence-reasons-and-implications","status":"publish","type":"page","link":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/","title":{"rendered":"Brand Rejection in B2B: Incidence, Reasons and Implications"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":61135,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Rejection in B2B: Incidence, Reasons and Implications | Ehrenberg-Bass Institute for Marketing Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Rejection in B2B: Incidence, Reasons and Implications | Ehrenberg-Bass Institute for Marketing Science\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/\" \/>\n<meta property=\"og:site_name\" content=\"Ehrenberg-Bass Institute for Marketing Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T09:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/marketingscience.info\/wp-content\/uploads\/2017\/10\/ehrenberg-linkedin.jpg?fit=1200%2C627&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/\",\"url\":\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/\",\"name\":\"Brand Rejection in B2B: Incidence, Reasons and Implications | Ehrenberg-Bass Institute for Marketing Science\",\"isPartOf\":{\"@id\":\"https:\/\/marketingscience.info\/#website\"},\"datePublished\":\"2023-11-10T02:29:11+00:00\",\"dateModified\":\"2024-04-24T09:06:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marketingscience.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Rejection in B2B: Incidence, Reasons and Implications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketingscience.info\/#website\",\"url\":\"https:\/\/marketingscience.info\/\",\"name\":\"Ehrenberg-Bass Institute for Marketing Science\",\"description\":\"Ehrenberg-Bass Institute for Marketing Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketingscience.info\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Rejection in B2B: Incidence, Reasons and Implications | Ehrenberg-Bass Institute for Marketing Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/","og_locale":"en_US","og_type":"article","og_title":"Brand Rejection in B2B: Incidence, Reasons and Implications | Ehrenberg-Bass Institute for Marketing Science","og_url":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/","og_site_name":"Ehrenberg-Bass Institute for Marketing Science","article_modified_time":"2024-04-24T09:06:27+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/i0.wp.com\/marketingscience.info\/wp-content\/uploads\/2017\/10\/ehrenberg-linkedin.jpg?fit=1200%2C627&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/","url":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/","name":"Brand Rejection in B2B: Incidence, Reasons and Implications | Ehrenberg-Bass Institute for Marketing Science","isPartOf":{"@id":"https:\/\/marketingscience.info\/#website"},"datePublished":"2023-11-10T02:29:11+00:00","dateModified":"2024-04-24T09:06:27+00:00","breadcrumb":{"@id":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/marketingscience.info\/brand-rejection-in-b2b-incidence-reasons-and-implications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketingscience.info\/"},{"@type":"ListItem","position":2,"name":"Brand Rejection in B2B: Incidence, Reasons and Implications"}]},{"@type":"WebSite","@id":"https:\/\/marketingscience.info\/#website","url":"https:\/\/marketingscience.info\/","name":"Ehrenberg-Bass Institute for Marketing Science","description":"Ehrenberg-Bass Institute for Marketing Science","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketingscience.info\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"}]}},"jetpack_shortlink":"https:\/\/wp.me\/P9j5wk-2ZY","_links":{"self":[{"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/pages\/11530"}],"collection":[{"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/users\/61135"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/comments?post=11530"}],"version-history":[{"count":45,"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/pages\/11530\/revisions"}],"predecessor-version":[{"id":13388,"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/pages\/11530\/revisions\/13388"}],"wp:attachment":[{"href":"https:\/\/marketingscience.info\/wp-json\/wp\/v2\/media?parent=11530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}