{"id":11570,"date":"2023-11-10T12:43:38","date_gmt":"2023-11-10T02:13:38","guid":{"rendered":"https:\/\/marketingscience.info\/?page_id=11570"},"modified":"2024-04-24T18:14:05","modified_gmt":"2024-04-24T08:44:05","slug":"advertising-effectiveness-and-the-95-5-rule-most-b2b-buyers-are-not-in-the-market-right-now","status":"publish","type":"page","link":"https:\/\/marketingscience.info\/advertising-effectiveness-and-the-95-5-rule-most-b2b-buyers-are-not-in-the-market-right-now\/","title":{"rendered":"Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":61135,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"\nAdvertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now | Ehrenberg-Bass Institute for Marketing 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