Distinctive assets play an important role in building a brand’s Mental and Physical Availability. Our empirically validated approach can assess the strength of your distinctive assets and advise on the opportunities and threats for building a strong long-term brand identity.
Distinctive assets play an important role in building a brand’s Mental and Physical Availability. These elements should be developed and protected over the long-term and not left to chance or intuition.
The Ehrenberg-Bass Institute has an empirically validated approach to assessing the strength of potential distinctive assets.
Take guesswork out of the equation and let our team measure and advise on your brand’s current and potential distinctive assets.
Results were delivered with a focus on practical implementation. We’ve been able to measure our assets and prioritise which to use in the future for different business contexts.
- Lubor Höschl, Trade & Shopping Insight Manager, Asahi Europe & International