/>

Home /
News and Insights

NEWS AND INSIGHTS

Ehrenberg-Bass News

News, updates and insights shaping the marketing industry.

Browse through the articles below, or use the search function above to find something more specific.

Featured News

Byron Sharp Says Distinctive Assets Reign Over Brand Story: “Who Cares, It Doesn’t Matter”

The Ehrenberg Bass Institute professor spoke with Papa Salt co-founder Charlie Maas about building an iconic brand, reports LBB’s Casey Martin.

The Ehrenberg Bass Institute professor spoke with Papa Salt co-founder Charlie Maas about building an iconic brand, reports LBB’s Casey Martin.

Thinking differently about different thinkers

Professor Jenni Romaniuk

What if history's greatest thinkers had been marketers?

What if history's greatest thinkers had been marketers?

All News (491 articles)

The Commonality Between How Athletes & Brands Grow

Effective sports sponsorship requires a different set of 4Ps

Professor Jenni Romaniuk

What happens when brands stop advertising?

Professor Rachel Kennedy

Brand Purpose…Are consumers aware to care?

Pour decisions: When comparative ads fill the wrong cup

The Dubai chocolate trend illustrates how viral fads can dilute brand identity

Dr Ella Ward goes deeper with an opinion that most brands shouldn’t have touched it.

Easy to Find: Being Where B2B Buying Happens

Professor Magda Nenycz-Thiel

image not found

Rachel Kennedy, Byron Sharp's Right Hand: How Brands Really Grow

1 ...