Open-access Knowledge
Most of the research undertaken by the Ehrenberg-Bass Institute is shared exclusively with our valuable Ehrenberg-Bass Sponsors. However occasionally we will provide public access to a research report, commentary, video and more.
Explore our publicly available resources to expand your evidence-based knowledge.
Explore our resources
Expand your marketing knowledge with our publicly available resources. Listen to our latest podcast interviews, add to your library through a curated selection of books available for purchase, or read a selected sample of our reports including B2B, wine marketing, brand purpose and what happens when brands go dark.
In-depth conversations with market-science thought-leaders. Uncovering the research, stories and strategies behind brand and growth breakthroughs.
Update your reading list with our books written my world-renowned Ehrenberg-Bass researchers.
“Most marketing books are long on airy assertion and short on rigour. How Brands Grow is the opposite. It is empirical, closely argued and, in its sober way, incendiary.”
- Financial Times
Explore the Ehrenberg-Bass Institute’s open-access insights into evidence-based marketing. Find out how B2B brands grow, Category Entry Points in a B2B world, brand rejection, brand purpose and what really happens when brands go dark.
In the wine industry and want to know best practices in marketing? Find out how we can help and read our research findings and trade articles.
Senior managers now appreciate how scientific rigour can help unlock growth and reduce waste. This is the most critical breakthrough to drive a culture of continuous learning.
- Bruce McColl, former Chief Marketing Officer, Mars Incorporated