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Update your reading list with our books written my world-renowned Ehrenberg-Bass researchers.

“Most marketing books are long on airy assertion and short on rigour. How Brands Grow is the opposite. It is empirical, closely argued and, in its sober way, incendiary.”

Explore the Ehrenberg-Bass Institute’s open-access insights into Business-to-Business (B2B) marketing. Find out how B2B brands grow, Category Entry Points in a B2B world, brand rejection and much more.

In the wine industry and want to know best practices in marketing? Find out how we can help and read our research findings and trade articles.