Lukasz Kosuniak discusses The 95/5 Rule, Mental and Physical Availability of a Brand, and The Law of Double Jeopardy with Industry Growth Professor Magdalena Nenycz-Thiel on this episode. This podcast is entirely in Polish.  

Columnist for Adformatie (Dutch), Coen Olde Olthof had interviewed Professor Byron Sharp for the online magazine and the Alpha One blog (English). They discussed evidence-based marketing, brand growth, buyer profiles, and the attention economy.

Professor Jenni Romaniuk discusses the importance of Distinctive Assets, prioritising Category Entry Points for maximum impact, and how Mental Availability drives brand growth on this episode of The Marketing Architects.

Brazil’s neuroscience experts Cibele Marques de Souza and João Pentagna speak to Ehrenberg-Bass Institute’s Associate Professor Carl Driesener. They comb through the laws of growth in Byron Sharp’s best-selling marketing book, How Brands Grow. This episode is in the Portuguese and English language.

…Gasp! Agency interviewed Professor Byron Sharp on their Call to Action podcast. The director of the Ehrenberg-Bass Institute and host, Giles Edwards discuss principles and disciplines proper marketers should follow in the world of consumers, the power of Marketing Science in the real world, B2B marketing and synthetic research.

Associate Director Professor Jenni Romaniuk speaks to host, Amber Bonney on the 3rd season of Bite Big. The discuss branding decisions- good and bad, personal mantras and career growth, and writing Jenni’s published books.

Ehrenberg-Bass Institute’s Associate Director Professor Rachel Kennedy talks about the legacy of the Institute in this episode of A History of Marketing. She shares fascinating insights into the work of marketing science pioneers like Andrew Ehrenberg and Frank Bass, and the founding principles of the Ehrenberg-Bass Institute in Adelaide, Australia.

In this 10th episode, hosts Andrew Wardlaw and Caitlin McLean interview Dr Kirsten Victory, Ehrenberg-Bass Institute’s Senior Marketing Scientist, on her research on Line Extension. They also discuss other Institute research.

Nick Hague and Professor Jenni Romaniuk talk about the Laws of Growth, focusing on Double Jeopardy and Duplication of Purchase. Jenni talks about her coined Category Entry Points and the research carried out at the Institute.

In this episode with Strategy Sessions host, Andi Jarvis, Professor Magda Nenycz-Thiel discusses growing categories and brands. They also discuss the culture and research at the Ehrenberg-Bass Institute, The Semmelweis Effect vs The Sharp Effect, while covering many marketing topics.

Institute Associate Director and Professor, John Dawes speaks to Steffen Hedebrandt about his coined research – The 95:5 Rule and how it resonates with B2B marketers. They also talk about marketing science, John’s research and the Institute’s work through the years.

In this casual conversation with Professor Byron Sharp, host Amy Faulkner discuss Byron’s background, play some fun question games and talk marketing.

Professor John Dawes and host, Jonathan Lab discuss the 95:5 Rule (coined by Dawes) and its role in B2B Marketing in this episode.

Giovanni Pupo interviews Byron Sharp in this illustrated episode of A Glass of Marketing. They unpack the infamous How Brands Grow: what marketers don’t know over a glass of wine.

In this first episode of the year, The Sleeping Barber hosts Marc Binkley and Vassilis Douros, interview Director of Ehrenberg-Bass Institute, Professor Byron Sharp on 2025 resolutions for marketing. This insightful conversation covers a range of evidence-based research and different scenarios.

Senior Marketing Scientist Carl Driesener and The Marketing Meeting host, Itir Eraslan discuss what the word ‘value’ means in the world of marketing, and consumer behaviour in covering topics like Category Entry Points, advertising and Physical and Mental Availability in this insightful episode.

Tomasz Domanski and Wojtek Walczak interview Ehrenberg-Bass Institute’s Industry Growth Professor, Professor Magda Nenycz-Thiel on this Polish-based podcast. They discuss building a competitive advantage through science and evidence. Amongst other, touching base also on how to develop product categories and improve marketing investment effectiveness. This podcast is entirely in the Polish language.

Mark Jones speaks to the Institute’s Associate Director (Product Development), Professor Rachel Kennedy in this episode. They discuss Rachel’s being a part of the Institute for almost two decades, and how making evidence-based marketing decisions drives growth. Rachel leaves CMOs with advice on leading and embracing the world with the influence of AI technology.

Host Elena Jasper speaks to Professor Byron Sharp on his background as an academic and author of a bestselling marketing book and his drive, Double Jeopardy Law, his opinions on the current market research and the power of TV advertising in America.

In this episode, Olaf Hartmann speaks to Jenni Romaniuk on her 2023 book, Better Brand Health and its contents on brand tracking that include Category Entry Points and the principles of brand growth.In this episode, Olaf Hartmann speaks to Jenni Romaniuk on her 2023 book, Better Brand Health and its contents on brand tracking that include Category Entry Points and the principles of brand growth.

B2B marketing: Acquisition vs Retentions – what should be marketers focusing on? Jodi Norris speaks to John Dawes about which of the two is the primary focus in the B2B world, and what evidence-based research show.

In this episode with hosts Marc Binkley and Vassilis Douros, Ehrenberg-Bass’ Dr Ella Ward talks effective visual brand identity. Ella, whose expertise are Distinctive Brand assets, shares her expertise on the importance of it, the difference between being data-driven and evidence-based and how to create cohesive brand packaging.

In this interview with Prof. Jenni Romaniuk, host Stephen Shaw discusses consumer behaviour, buying choices and brand health tracking. The conversation dives deep into Ehrenberg-Bass Institute research and Jenni’s latest book, Better Brand Health.

Host Hernán Braberman discusses factors that contribute to successful packaging redesigns with Ehrenberg-Bass Institute’s Senior Marketing Scientist, Dr Will Caruso. This Branderman episode inspired by Dr. Caruso’s thesis, surrounds the research findings on the impact of pack design consistency and how it impacts purchase decisions.

Stephen Houraghan dives deep into marketing science and evidence-based marketing with Professor Byron Sharp on this episode of the Brand Master Podcast. They discuss market entry, the works of the consumer brain in decision making, and strategies for smaller brands to compete.

Hosts Marc Binkley and Vassilis Douros speak to Senior Marketing Scientist, Dr Arry Tanusondjaja on this episode of The Sleeping Barber and discuss Physical Availability in terms of how presence, prominence, and portfolio can catapult your brand to new heights.

On this episode, Editor-in-Chief of the Journal of Advertising Research Colin Campbell speaks with Ehrenberg-Bass’ Senior Marketing Scientists, Dr Peilin Phua and Dr Bill page. They discuss the findings of their collaborative (authored with other Institute experts) research paper, Does Childhood Exposure to a Brand Improve Brand Name Recognition? that was recently published in the Journal of Advertising Research.

Dreamdata’s Steffen Hedebrandt interviews Byron Sharp in this episode of Attributed. They discuss the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.

Dave Winterlinch interviewed Professor Jenni Romaniuk focusing around her latest book, Better Brand Health in this episode of Inside Marketing. They discuss heavy and light category buyers, consumer targeting and getting brands back on track.

JUST Branding hosts, Jacob Cass and Matt Davies resurface How Brands Grow: what marketers don’t know with Professor Byron Sharp on this episode. They discuss invaluable insights for brand success and shaping consumer preferences.

Professor Byron Sharp discusses the key highlights in his book, How Brands Grow, the newly launched Institute experience, How Brands Grow – for Executives and what is in the works at the Institute in this episode of Belgium-based podcast, Making Waves by Wisemen.

Senior Marketing Scientist, Dr Ella Ward discusses the power of branding in its subtlety and practicality in this interview with MarketScale’s, Adam Morrisey.

Professor Jenni Romaniuk is interviewed by LinkedIn for B2B Growth podcast host Michelle J Raymond. On this episode, they discuss Distinctive Brand Assets and its importance towards B2B businesses, primarily on platforms like LinkedIn.

Professor Byron Sharp and Meta’s Head of Industry, CPG Food and Beverage, Edlynne Laryea discuss the complexities of marketing strategy revolving around ad exposure, effective and creative advertising, metric measurement, mental and physical availability, and AI’s potential role in marketing.

Marc Binkley, MBA and Vassilis K. Douros interview Professor John Dawes on The Sleeping Barber – A Business and Marketing Podcast about the evidence-based insights on Net Promoter Score (NPS). They discuss and address the question, “does NPS really predict growth?”

Professor Byron Sharp and host, Josua Fagerholm discuss marketing myths and the realities of effective marketing; covering customer acquisition, loyalty programs and the effects of advertising on The Growth Pod.

Let’s Talk Branding host, Stef Hamerlinck speaks with Professor Jenni Romaniuk about her new book, Better Brand Health. The podcast discusses measuring brand health and what to factor in when brand health tracking.

David Tiltman talks differentiation and distinctiveness with Professor Jenni Romaniuk and Professor Koen Pauwels on the WARC Podcast. In this episode, the two marketing professionals discuss and debate the definition and context of differentiation from different perspectives based on evidence and research. Prof. Romaniuk and Prof. Powells also talk distinctiveness and its role is in the marketing world.

Professor Jenni Romaniuk speaks to Jacob Cass and Matt Davies on JUST Branding. On this podcast, they discuss distinctive assets and its significance in branding success in a cluttered environment. Jenni also explains the concept and definition of differentiation in this episode.

B2B Insights Podcast host, Nick Hague, interviews Ehrenberg-Bass’ Professor Byron Sharp. They discuss the importance of consistency in branding and the danger of overusing price promotions.

Professor Byron Sharp is interviewed by Vani Dandia discussing price promotions, light buyers, loyalty programs and why advertising doesn’t need to be persuasive.

In Clear Focus host, Adrian Tennant, speaks to Better Brand Health author, Professor Jenni Romaniuk. They dive deeper into unpacking the key concepts for understanding and improving brand health.

In Clear Focus host, Adrian Tennant, speaks to Better Brand Health author, Professor Jenni Romaniuk. They discuss how brands grow and why small brands should adjust expectations when assessing brand metrics.

Professor John Dawes was interviewed by Client Experience Monthly host, Steven Walden. They discuss the latest research on the benefits and pitfalls of using NPS.

Professor Byron Sharp was interviewed by the Breaking and Entering podcast host, Cooper Colvig. They discuss the role of marketing science and the importance of being skeptical.

Branderman host Hernán Braberman, speaks with Professor Jenni Romaniuk for the second time. They discuss brand health and the significance of packaging in building and refreshing memory structures.

Professor Byron Sharp was interviewed by Influencer Marketing Talks host, Sanna Ödmark for their 100th episode. They discuss influencer marketing as a method to build brand memories, and how to convince your CFO to increase your marketing budget.

Uncensored CMO host, Jon Evans, interviews Professor Jenni Romaniuk.They discuss Jenni’s new book Better Brand Health and answer the question, can you have too many distinctive assets?

Professor Jenni Romaniuk was interviewed by Call to Action podcast host, Giles Edwards. They discuss her new book Better Brand Health and some of the frustrations around brand health tracking.

WARC‘s Lena Roland spoke with Professor Jenni Romaniuk about how brands can get the most out of their brand health tracker.

Professor Byron Sharp was interviewed by Looking Outside podcast host, Jo Lepore. Byron and Jo discuss the importance of getting out of the lab.

Professor Jenni Romaniuk and The Sleeping Barber hosts, Marc Binkley and Vassilis Douros discuss Better Brand Health.

“I think a lot of brand trackers are not fit for purpose in that they were designed in an era where the loyal/ heavy buyer was the person we were most interested in”. Professor Jenni Romaniuk and Insight Rockstars host, Frank Buckler discuss brand trackers and why they are important.

Professor Byron Sharp discusses How Brand Grow, Distinctive Assets and that marketers need to be humble with On Strategy Showcase host, Fergus O’Carroll.

Professor Jenni Romaniuk speaks with That’s What I Call Marketing host, Conor Byrne for the first time about her new book Better Brand Health and how it came to life.

Professor Magda Nenycz-Thiel speaks with Markenkraft host, Olaf Hartmann about management culture when implementing evidence-based into organisations.

iHeart Media’s CMO Gayle Troberman speaks to Ehrenberg-Bass Professor Byron Sharp to discuss targeting and how scientific laws support marketing decisions.

Professor Byron Sharp speaks with The Places We’ll Go Marketing Show hosts, Mark Evans and Ritchie Mehta on their 100th episode. They discuss Byron’s passion for discovery and the power of having an open mind!

Inside Marketing host and Chief Strategy Officer at Dentsu, Dave Winterlich and Professor Byron Sharp discuss How Brands Grow and if the findings are still relevant today.

Branding Over Wine host Martin Schiere and Professor Jenni Romaniuk discuss why don’t brands grow according to plan.

Professor Byron Sharp speaks with Let’s Talk Branding host, Stef Hamerlinck about Subscription vs Repertoire markets.

Professor Jenni Romaniuk discusses with the principles of brand growth with Markenkraft host Olaf Hartmann.

Dr Nicole Hartnett speaks with Sleeping Barber Podcast host, Marc Binkley about the laws of marketing, what happens to brands when they stop advertising and how to build strong brands.

Head of Content for WARC media Alex Brownsell, recaps Professor Jenni Romaniuk’s presentation at the 2022 Cannes Lions Festival on The WARC Podcast.

Talking Business host RJ Youngling, speaks with Dr Arry Tanusondjaja about evidence-based marketing.

Professor Byron Sharp reveals to Black T-Shirts hosts Adam Ferrier and Brent Smart why our logo is an owl.

WFA host David Wheldon, speaks with Professor Byron Sharp about brand loyalty, double jeopardy, consumer experience and satisfaction.

Mi3 Audio Edition host Paul McIntyre, Professor Jenni Romaniuk & Jon Lombardo discuss B2B marketing.

Professor John Dawes speaks with host Alex Price on Finite Podcast.

The WARC Podcast host David Tiltman and Dr Will Caruso discuss distinctive assets.

Host Jon Evans and Professor Byron Sharp discuss How Brands Grow on Uncensored CMO podcast.

Professor Byron Sharp will get you questioning everything you thought you knew on the Legends of Media Research podcast.

Professor Jenni Romaniuk speaks with host Marc Binkley on Anstice aCast podcast.

Professor Jenni Romaniuk speaks with host Nick Hague on the B2B Insights podcast.

Professor Rachel Kennedy speaks with host Martin Schiere on Branding Over Wine podcast.

Dr Nicole Hartnett speaks with host Jon Evans on Uncensored CMO.

On Branding Podcast host Arek Dvornechuck and Professor Jenni Romaniuk discuss building brand assets.

Branderman host Hernán Braberman and Professor Jenni Romaniuk discuss Distinctive Assets.

Professor Jenni Romaniuk speaks with Call To Action host, Giles Edwards, to discuss Mental Availability and best practices for measuring Distinctive Brand Assets.

Zac Anesbury speaks to Rachel Kennedy, associate director and co-founder of the Ehrenberg-Bass Institute. They talk about her early years working with the likes of Andrew Ehrenberg and Gerald Goodhardt – who both played a large role in creating the Ehrenberg-Bass Institute. They then discuss the importance of certain areas of research and how the Institute evolved.

Marketing Week’s editor Russell Parsons speaks to Professor Byron Sharp about what attracted him to a career in marketing, How Brands Grow and the importance of an evidence-based approach.