Our History

2025

• Ehrenberg-Bass Institute celebrates 20 years.
• Professor Byron Sharp receives the Lifetime Achievement Award from the European Marketing Confederation.
• Professor Byron Sharp awarded the Sir Charles McGrath Award at the AMI Marketing Excellence Awards.

2023

• New book published - Better Brand Health, Professor Jenni Romaniuk
• Mental and Physical Availability Summits hosted for Sponsors in London, New York, Sydney, and Adelaide
• The Ehrenberg-Bass Institute sponsored a real life Barking Owl named Owlbert Einstein at the Adelaide Zoo

2021

• Institute Director Professor Byron Sharp listed in the 10 ten greatest marketers of this century (Source: Marketing Week)
• Ranked #1 most published university in US advertising research journals 2008-2019 (Source: Journal of Business Research)
• Ranked #3 most published university across 16 top marketing journals 2008-2019 (Source: Journal of Business Research)
• Published 100th Sponsor-exclusive Report titled New brand buying, it does happen, but not often

2019

• Ehrenberg-Bass Sponsorship is recognised as an “Innovations that Inspire” by the Association to Advance Collegiate Schools of Business (Source: AACSB)
• “The Ehrenberg-Bass Institute has changed the face of modern marketing forever.” (Source: The Australian, September 9)
• Prof. Anne Souvertjis receives the 2019 Business/Higher Education Round Table Award for Best Community Engagement (Source: Engagement Australia)

2017

• New textbook released - Marketing: Theory, Evidence, Practice, Professor Byron Sharp.
• Prof. Byron Sharp and Prof. Jenni Romaniuk are ranked in the top 1% of authors in the top 3 advertising journals (Source: International Journal of Advertising)

2015

• New book published - How Brands Grow part 2, Professor Jenni Romaniuk, Professor Byron Sharp.
• Prof. Byron Sharp and Prof. Jenni Romaniuk listed as the top 1% of academics publishing on advertising (Source: International Journal of Advertising).
• Gerald Goodhardt becomes an honorary doctorate at the University of South Australia.

2012

• Assoc. Prof. Rachel Kennedy joins Board of Directors as Associate Director(Special Project) of the Institute.
• Prof. Larry Lockshin joins Board of Directors as Associate Director (StaffDevelopment) of the Institute.
• Elké Seretis joins Board of Directors as Associate Director (Commercial) of the Institute.
• Australian and New Zealand Marketing Academy Conference (ANZMAC 2012)held in Adelaide.

2010

• How Brands Grow: what marketers don’t know published by Oxford University Press – Professor Byron Sharp
• Professor Jenni Romaniuk joins Board of Directors as Associate Director(International) of the Institute.
• Assoc. Professor John Dawes joins Board of Directors as Associate Director(Operations) of the Institute.
• Andrew Ehrenberg passed away in August.
• Andrew Ehrenberg was recognised with the Lifetime Achievement Award of the (American) Advertising Research Foundation.
• Prof. Jenni Romaniuk’s Distinctive Assets Grid was launched.

2009

• Professor Byron Sharp co-hosted an advertising conference with Prof. Jerry Wind from the Wharton School in the U.S.
• Andrew Ehrenberg, Gerald Goodhardt and Jaywant Singh published the article Measuring Customer Loyalty to Product Variants article in the International Journal of Market Research.

2005

• Marketing Science Centre was renamed to Ehrenberg-Bass Institute for Marketing Science after Frank Bass and Andrew Ehrenberg.
• Professor Andrew Ehrenberg was awarded an Honorary Doctorate by the University of South Australia.
• Professor Frank Bass was awarded an Honorary Doctorate by the University of South Australia.

2002

• Frank Bass was inducted into the esteemed group of Fellows of the Institute for Operations Research and the Management Sciences.

1999

• Marketing Science Centre staff Prof. Rachel Kennedy and Dr Cam Rungie join Centre for Research in Marketing, South Bank University.

1996

• Andrew Ehrenberg won his 2nd Gold Medal of the British Market Research Society.
• Gerald Goodhardt won his 2nd Gold Medal of the British Market Research Society.

1995

• Marketing Science Centre was formed under the UniSA Business School, led by Professor Byron Sharp (Director) with Professor Gerald Goodhardt (BoardChairman).

1993

• Andrew Ehrenberg assumed the role of Professor of Marketing at London South Bank University, where he established the Centre for Research in Marketing and initiated the Research and Development Initiative.

1990

• Andrew Ehrenberg, Gerald Goodhardt and Patrick Barwise re-introduced the marketing concept of Double Jeopardy area in the article titled Double Jeopardy Revisited.

1988

• Andrew Ehrenberg published the book Repeat-buying; theory and applications.
• Andrew Ehrenberg and Patrick Barwise published the book Television and Its Audience.

1986

• Frank Bass was awarded the Paul D. Converse Award.

1982

• The South Australian College of Advanced Education (SACAE) was created in 1982 by the merger of: Adelaide College of the Arts and Education (Adelaide and Underdale), Hartley CAE (Magill), Salisbury CAE (Salisbury East), Sturt CAE(Bedford Park).
• Gerald Goodhardt became the Honorary Secretary of the Royal Statistical Society.

1977

• Gerald Goodhardt was a founding President of the Market Research Benevolent Association.

1974

• Gerald Goodhardt became the Vice-President of the Market Research Society.
• Frank Bass assumed the prestigious role of Loeb Distinguished Professor of Marketing at Purdue University’s Krannert Graduate School of Management.
• Frank Bass published a paper on stochastic brand choice in marketing, emphasising the complexity of predicting consumer decisions influenced by mood and various factors.

1970

• Andrew Ehrenberg became Chair of Marketing and Communication at the London Business School, and he held this role for a span of 23 years.

1969

• Andrew Ehrenberg won his 1st Gold Medal of the British Market Research Society.
• Andrew Ehrenberg and Gerald Goodhardt published the article The duplication of viewing law and television media schedule evaluation, which introduces Duplication of Purchase as a method for describing brand choice.
• Frank Bass authored the paper titled A new product growth model for consumer durables, which subsequently gained recognition as the Bass diffusion model.

1964

• Andrew Ehrenberg became the Chairman of the Market Research Society.

1959

• Andrew Ehrenberg published The Pattern of Consumer Purchases paper, demonstrated the application  of the negative binomial distribution.
• Frank Bass was made a Fellow at Harvard University’s Institute of Basic Mathematics For Application to Business.
• Also, Frank Bass was one of forty faculty members selected by the Ford Foundation to enhance American business education at Harvard University, focusing on mathematics.

1939

• Andrew Ehrenberg and his family moved from Germany to the UK after Andrew’s father, Hans Ehrenberg, gained prominence as a staunch critic of the Nazi government. The family sought safety in England to escape the persecution that the Nazis inflicted upon Jews.

1889

• The School of Mines and Industries (SASMI) opened in 1889 in the Exhibition Building on North Terrace until 1903, when it moved to the Brookman Building.