Unlock Growth with Rigorous Research

Our expert marketing scientists will analyse your data (e.g. standard panel data) to document the fundamental Laws of Growth patterns and tailor recommendations outlining the key steps you should take for profitable brand growth.

Distinctive assets play an important role in building a brand’s Mental and Physical Availability. These elements need to be developed and protected over the long-term and not left to chance or intuition.

Our empirically validated approach can assess the strength of your distinctive assets and advise on the opportunities and threats for building a strong long-term brand identity.

The Ehrenberg-Bass Institute has pioneered new research into how industries grow and how to drive that growth under different conditions. This research has provided norms and expectations for what to expect from category growth (‘the odds’ of growth) and strategies to grow categories under different conditions.

Category Entry Points (CEPs) are the building blocks of Mental Availability. This two-stage project identifies CEPs for your category, benchmarks your brand’s current performance and identifies priority CEPs to develop for the short and long term.

Portfolio Cohesion refers to the visual similarity across products within a portfolio, achieved through the consistent use of Distinctive Brand Assets and other design elements such as logos, typefaces, colours, and variant images.

Our Cohesion metric is the first of its kind to quantify the visual cohesion of a brand across its entire portfolio. Leveraging pack images and the knowledge of expert coders, this objective measurement is highly correlated with consumer evaluations of cohesion but does not require costly and time intensive data collection.

Embed an organisation-wide culture of evidence-based management practices. Conducting research to develop an evidence-based growth narrative – case for change – based on diagnostics (Category Growth and Laws of Growth patterns) using your data across several markets and categories, taking into account knowledge audits.

The project encompasses several critical components aimed at fostering an evidence-based culture within the organisation to enhance brand and category growth.

The key condition for an organisation to build and harness the evidence-based culture is to unify behind a set of evidence-based beliefs. The desired state is that the beliefs are institutional, aligned behind an approach that is more likely to grow your brands.

This project investigates how well those beliefs are institutionalised in fundamental areas related to growth. It also considers the alignment on key business challenges amongst those interviewed.

Measuring and tracking key brand metrics is crucial. However, many companies are reporting the wrong brand health metrics or using tracking instruments based on flawed research. Our experts will review your brand metrics dashboard and current tools and provide evidence-based recommendations for improvements.

Media decision making is an increasingly complicated task. Now more than ever, grounding decisions in the evidence is vital. Evidence-based media decision making ensures advertisers are talking to the right audience, exposing that audience to communication when and where it matters most for brand growth.

Our Media Planning Review will help ensure your media decisions are aligned with the evidence.

Exclusively available to Ehrenberg-Bass Sponsor companies.

How Brands Grow Live! is a two-day intensive workshop. We cover the Institute’s core knowledge, and empower your team to make smarter, more effective marketing decisions.

Your team will see the laws come to life with your own data and will learn how to separate marketing fact from fiction, and what to Keep doing, Start doing and Stop doing.

Become a Sponsor to access this transformative workshop!

How Brands Grow Live! for Executives is open to all marketing individuals.

Evidence-based Strategies for Business Growth.

How Brands Grow Live! for Executives is a 4-day knowledge development experience for individuals who want to learn and achieve evidence-based sustainable growth.

Gain insights from independent experts through interactive workshops and dynamic discussions, which will equip you with the critical evidence and tools to implement best-practice marketing techniques.