Join PepsiCo, Mars Incorporated, AstraZeneca, Jacobs Douwe Egberts and many other leading international brands who are experiencing the competitive advantage of evidence-based marketing`.
SPONSORSHIP
Gain exclusive access to groundbreaking research and transform your marketing practice. Unlock member-only access to 60+ marketing scientists (non-artificial intelligence) and a multi-million-dollar R&D program that powers smarter marketing worldwide.
Join as a Sponsor and transform your team’s effectiveness.
Learn the scientific Laws of Growth - and how to apply them to win market share, boost sales, and build stronger brands.
What are our best paths to growth?
What should my product portfolio look like?
How should I allocate my advertising budget?
How can my category grow?
What can investments in customer service deliver?
Senior managers now appreciate how scientific rigour can help unlock growth and reduce waste. This is the most critical breakthrough to drive a culture of continuous learning.
- Bruce McColl, former Chief Marketing Officer, Mars Incorporated
RESEARCH SERVICES
At the heart of the Institute, services are powerful research tools underpinned by robust evidence designed to uncover exactly what drives profitable brand growth. The insights, recommendations, and outcomes aren’t just informative, they’re immediately actionable, providing clarity and confidence to shape smarter business and marketing strategies.
Empirically validated research tools
Learn the fundamentals of buyer behaviour and brand performance
LEARNING OPPORTUNITIES
Step beyond the pages of How Brands Grow and become immersed in a world of strategy-changing marketing insights. At the Institute, our training programs are designed to spark in-depth discussion, challenge assumptions, and bring evidence-based knowledge to life.
How Brands Grow Live! is offered in two formats:
In-house, for Ehrenberg-Bass Sponsor teams, customised with own data
Off-site in 3 global locations, tailored for marketing and business executives
Learn strategies that will (and won't) lead to sustainable growth
Discover the real-world value of different marketing tactics
Understand how to incorporate evidence-based knowledge into your strategic decision-making and planning processes
That training completely (re)shaped how I think about brand growth.
If you're a marketer who might be drifting into the same traps or if you simply want to seriously level-up your understanding of the Ehrenberg-Bass laws, I high recommend signing up for one of these sessions.
It's a significant investment (especailly for a small start-up like Ritchie)... and worth every single cent.
- Jan Verlinden, Chief Lemonade Maker, Ritchie
SPEAKER REQUESTS
Researchers from the Ehrenberg-Bass Institute are regularly invited to speak at major industry conferences and events around the world, and participate in marketing podcasts.
As our team is busy making important research discoveries and supporting Ehrenberg-Bass Sponsors, we can only accept a small number of opportunities each year. If you wish to extend an invitation to an Ehrenberg-Bass marketing expert, please complete this form (providing as many details as possible) and our team will be in touch as soon as possible.
BOOKS
The Institute is globally recognised for transforming the way the world understands marketing. You can access our insights through a curated selection of books available for purchase.
Whether you're a marketing professional, academic, or business leader, these publications offer practical, research-backed guidance on building strong brands, driving growth, and making better marketing decisions.
Each book is grounded in decades of empirical research conducted by the Institute and is designed to challenge conventional wisdom with facts, not opinions.
How Brands Grow
Building Distinctive Brand Assets
Better Brand Health
and more...
FREE RESOURCES
Most of the research undertaken by the Ehrenberg-Bass Institute is shared exclusively with our valuable Ehrenberg-Bass Sponsors. However, occasionally we will provide public access to a research report, academic paper, white paper, video and more. Discover a bank of free resources and insights.
Dive into a world of insights, stories, and expert conversations. Our podcast library is your go-to source for fresh perspectives and valuable content.
INDUSTRY INSIGHTS AND NEWS
