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SPONSORSHIP

Grow with an evident-based culture.

Only Ehrenberg-Bass Sponsors gain access to all our research, the latest findings and best practices, as well as the support they need to apply it to their business.

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ABOUT EHRENBERG-BASS SPONSORSHIP

Growth powered by Science.

While many companies waste billions pursuing marketing strategies and activities that can not drive sales, companies such as Mars Incorporated, PepsiCo, Lindt and many others are experiencing the competitive advantage of evidence-based marketing.

Ehrenberg-Bass Sponsorship offers exclusive access to a multi-million dollar research R&D program in exchange for an annual financial contribution. We pool the contributions from Ehrenberg-Bass Sponsors from all over the world into a multi-million dollar research budget. With these funds our team of experts investigate the questions that matter most to marketers. The result is a huge body of research translated into practical insights that are scientifically proven to apply to every brand, across all markets, anywhere in the world.

The Institute helps Sponsors transition to evidence-based marketing, by helping them solve questions like:

What are our best paths to growth?
What should my product portfolio look like?
How should I allocate my advertising budget?
How can my category grow?
What can investments in customer service deliver?

You’ll unlock exclusive access to 60+ marketing scientists (non-artificial intelligence) and a multi-million-dollar R&D program that powers smarter marketing worldwide.

Join as a Sponsor and transform your team’s effectiveness. Learn the scientific Laws of Growth - and how to apply them to win market share, boost sales, and build stronger brands.

What You Get

Seminars led by our senior marketing scientists
Access to online resources via our website and app – exclusively available to Sponsors
Regular email updates highlighting the latest research, key findings and useful tips
Q&A with our huge team of experts
Webinars, online courses, videos and other resources for internal training
Priority access to Institute research services, along with preferred member pricing.

Common sense backed by hard data - the Ehrenberg-Bass Institute keeps our marketers grounded and makes them better long-term stewards of our most valuable corporate assets - our brands.

- Jane Ghosh, The Kellogg Company, UK Commercial Marketing Director, Cereal

SPONSORSHIP BENEFITS

Some of the benefits of Ehrenberg-Bass Sponsorship

Exclusive online resources

Unlock exclusive Ehrenberg-Bass research and tools via our Sponsor-only website and app, putting evidence-based marketing within easy reach.

New marketing knowledge

Be ahead of your competitors with the latest evidence-based marketing research sent directly to your inbox.

Seminars led by marketing science experts

Our 60+ researchers have expertise in a variety of areas - learn the insights directly from the people performing the studies.

Direct access to researchers

Ask our researchers a question! Troubleshoot a marketing hurdle, clarify the implications of new research, or learn how apply it to your business.

You’re in good company. Join 100+ organisations worldwide advancing Marketing Science.

Explore a growing list of Ehrenberg-Bass Sponsors

Having data-driven marketing principles is like turning on a light in a darkened room. A lot of the furniture isn’t where you imagined it, but now the arrangement makes considerably more sense.

- Kathryn McArthur, Consumer & Shopper Insights Manager, Colgate-Palmolive

SPONSORSHIP PLANS

Sponsor the Ehrenberg-Bass Institute

Baseline

Suitable for single-country organisations.

Baseline includes:

2 private seminars per year, led by our expert senior marketing scientists
Access to decades of research via our app and website for Sponsors
Monthly emails with latest research, new discoveries and useful tips
Q&A, guidance and advice from marketing experts
Priority access to add-on market research services, along with preferred member pricing
Sponsor members must be from same single country included in the membership

Contribution from

USD $70,000 p.a.

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Regional

Regional includes:

Number of countries included in the membership will be negotiated with the commercial team

2 private seminars per year, led by our expert senior marketing scientists, at a mutually-agreed location with virtual access for other country offices
Regional access to decades of research via our app and website for Sponsors
Monthly emails with latest research, new discoveries and useful tips
Q&A, guidance and advice from marketing experts
Priority access to add-on market research services, along with preferred member pricing
Sponsor members can be from all countries included in the membership as negotiated in the Sponsorship agreement

Contribution

USD $99,000 p.a.

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Fast Track

Designed for organisations aiming to accelerate their evidence-based journey.

A 2-day tailored senior team workshop exclusively for Ehrenberg-Bass Sponsors* embedding evidence-based growth approaches
An in-depth interactive program covering key insights, tools, and research that enables brands to compete more effectively and efficiently
Aligns organisational leaders with a shared understanding to effectively drive brand growth
Customised with key research projects exploring the fundamentals of consumer behaviour and brand identity cues in your markets
Brought to a conclusion with an initial roadmap developed by participants to begin the integration of the learnings into the business
Structured for 35 participants
Held at an off-site location (at own cost)

* Baseline / Regional Sponsorship required

** A minimum of 35 attendances will be billed for.

Includes 2 research studies, additional add-on
studies quoted on request

Additional fee for Institute travel, charges
to be negotiated

Contribution fee

USD $3,725 per person **

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EHRENBERG-BASS APP

Evidence-based marketing at your fingertips

Need an answer quickly or wanting to further your evidence-based knowledge during your commute? The Ehrenberg-Bass Institute has decades of research which you can easily access via our app. Explore our marketing reports, articles, videos and more at the tip of your fingers.

Download from the Apple App Store