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OUR APPROACH

Evidence‑based Marketing Science

Where data drives every decision.

IMPACTFUL DISCOVERIES

We are inspired by the real-world

At the Ehrenberg-Bass Institute we are interested in how the real world works and this leads us to making impactful discoveries enabling marketers to make informed decisions.

Marketing is a Science

Marketing is not a set of ad-hoc beliefs or untested theories, but a discipline grounded in empirical evidence, data, and reproducible patterns.

Empirical Evidence

Information gained through observation, measurement, or experimentation. Empirical evidence allows ideas to be tested and either supported or disproven with real-world data.

Laws of Growth

Regularities that hold across many categories, markets, and countries. Patterns that reliably describe how brands grow, how consumers behave, and how marketing works.

Marketing is a Science

Marketing is not a set of ad-hoc beliefs or untested theories, but a discipline grounded in empirical evidence, data, and reproducible patterns.

Empirical Evidence

Information gained through observation, measurement, or experimentation. Empirical evidence allows ideas to be tested and either supported or disproven with real-world data.

Laws of Growth

Regularities that hold across many categories, markets, and countries. Patterns that reliably describe how brands grow, how consumers behave, and how marketing works.

HELPING GLOBAL BRANDS GROW

Unlocking the Science behind Marketing Growth

Empower Brands  with Practical Insights

Our research isn’t just academic, it’s actionable. We work with global brands to apply marketing science principles that drive real-world growth, providing tools and guidance grounded in data and evidence.

Challenging Industry Myths

We conduct rigorous, evidence-based research to uncover how marketing truly works. Our work challenges industry myths, advances scientific knowledge in marketing, and helps shape the future of marketing through universal laws and repeatable findings.

Educate and Inspire the Next Generation

As part of the Adelaide University, we are committed to developing future marketing leaders. We share our knowledge through teaching, publications, and open resources, making marketing science accessible and impactful worldwide.

Start your evidence-based marketing journey

Access the multi-million dollar research budget of your dreams.

Gain exclusive access to the Institute’s groundbreaking research and transform your marketing practice. We pool the contributions of Ehrenberg-Bass Sponsors from all over the world into a multi-million dollar research budget that opens up possibilities companies could never imagine.

Sponsor benefits include:

Exclusive access to decades of research
In-house seminars to bring the knowledge to life and up-skill staff
Direct access to advice from 60+ marketing scientists

Sponsorship

Unlock profitable brand growth with proven research tools.

At the heart of the Institute services are powerful research tools underpinned by robust evidence designed to uncover exactly what drives profitable brand growth. The insights, recommendations, and outcomes aren’t just informative, they’re immediately actionable, providing clarity and confidence to shape smarter business and marketing strategies.

Gain the competitive advantage

Empirically validated research tools
Fosters an evidence-based culture within your organisation
Empowers teams to make smarter, more effective marketing decisions

Research Services

Discover the power of evidence-based marketing with How Brands Grow Live!

Step beyond the pages of How Brands Grow and become immersed in a world of strategy-changing marketing insights.

How Brands Grow Live! is offered in two formats:

In-house, for Ehrenberg-Bass Sponsor teams, customised with own data
Off-site in 3 global locations, tailored for marketing and business executives

Gain the evidence and tools to make smarter decisions

Learn strategies that will (and won't) lead to sustainable growth
Discover the real-world value of different marketing tactics
Understand how to incorporate evidence-based knowledge into your strategic decision-making and planning processes

Learn more about How Brands Grow Live!

Be inspired by evidence-based insights.

Researchers from the Ehrenberg-Bass Institute are regularly invited to speak at major industry conferences and events around the world, and participate in marketing podcasts.

As our team is busy making important research discoveries and supporting Ehrenberg-Bass Sponsors, we can only accept a small number of opportunities each year. If you wish to extend an invitation to an Ehrenberg-Bass marketing expert, please complete this form (providing as many details as possible) and our team will be in touch as soon as possible.

Speaker / Podcast Requests

Evidence-based knowledge at your fingertips

The Institute is globally recognised for transforming the way the world understands marketing. You can access our insights through a curated selection of books available for purchase.

Whether you're a marketing professional, academic, or business leader, these publications offer practical, research-backed guidance on building strong brands, driving growth, and making better marketing decisions. Each book is grounded in decades of empirical research conducted by the Institute and is designed to challenge conventional wisdom with facts, not opinions.

How Brands Grow
Building Distinctive Brand Assets
Better Brand Health
and more...

Books

Discover a library of open-access knowledge

Most of the research undertaken by the Ehrenberg-Bass Institute is shared exclusively with our valuable Ehrenberg-Bass Sponsors. However occasionally we will provide public access to a research report, academic paper, white paper, video and more.