Dr Bill Page

Senior Marketing Scientist

Dr Bill Page is a Postdoctoral Research Fellow and one of the Institute’s Senior Marketing Scientists. Since joining the Institute, Bill has worked on commercial projects for a broad range of organisations, in industries such as packaged goods, retail, quick service restaurants, not-for-profit, and various levels of government. He is experienced in measuring Distinctive Assets, copy testing, measuring brand equity, setting advertising budgets, measuring brand performance, improving in-store communications, and programming tools that can be used across a marketing organisation.

Bill’s primary area of research focuses on understanding shopper behaviour. This includes understanding fundamental patterns of shopper behaviour, how shoppers navigate retail environments, and the pester power of children. He uses these shopper insights to help retailers and manufacturers improve the physical availability of their brands. 
Bill works with Institute Sponsors around the world the identify and measure Category Entry Points and Distinctive Assets. These projects provide evidence-based recommendations for improving the effectiveness of marketing communications and in-store prominence. He also conducts R&D to develop our understanding of these important areas.

Academic Publications

ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang (2023), Death by 1000 ‘true fans’: Do marketing laws apply to music listening?, Journal of Consumer Behaviour 22 (1), 82-97

C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer (2022), The power of nostalgia: Age and preference for popular music, Marketing Letters 33 (4), 681-692

ZW Anesbury, S Bellman, C Driesener, B Page, B Sharp (2022), Ageism kills brands, Australasian Marketing Journal 30 (4), 364-370

J Mesidis, B Page, L Lockshin (2021), A bottle by any other name…: How can we get consumers to try alternative wine packaging?, Australian and New Zealand grapegrower and winemaker, 73-75

ZW Anesbury, CB Driesener, B Page, S Bellman, B Sharp (2020), Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method, Journal of Marketing Management 36 (15-16), 1591-1610

P Phua, R Kennedy, G Trinh, B Page, N Hartnett (2020), Examining older consumers’ loyalty towards older brands in grocery retailing, Journal of Retailing and Consumer Services 52, 101893

B Page, A Sharp, L Lockshin, H Sorensen (2019), Using the eyberg child behaviour inventory to investigate pester power, Journal of Retailing and Consumer Services 47, 265-271

B Page, G Trinh, S Bogomolova (2019), Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use, Journal of Retailing and Consumer Services 47, 49-56

B Page, Z Anesbury, S Moshakis, A Grasby (2018), Measuring audience reach of outdoor advertisements: Using Bluetooth technology to validate measurement, Journal of advertising research 58 (4), 456-463

Page, B, Sharp, A, Lockshin, L & Sorensen, H 2017, Parents and children in supermarkets: Incidence and influence, Journal of retailing and consumer services, vol. 40, pp. 31-39

Sorensen, H, Bogomolova, S, Anderson, K, Trinh, G, Sharp, A, Kennedy, R, Page, B & Wright, M 2017, Fundamental patterns of in-store shopper behaviour, Journal of retailing and consumer services, vol. 37, pp. 182-194

Phua, P., Page, B., Bogomolova, S., 2015, Validating Bluetooth logging as metric for shopper behaviour studies, Journal of Retailing and Consumer Services, Vol 22, pp. 158 – 163

Greenacre, Tanusondjaja, Dunn, Page, forthcoming, Using Choice Experiments to find Double Jeopardy Patterns, International Journal of Market Research

Bill Page, Anne Sharp, 2012, The contribution of marketing to school-based program evaluation, Journal of Social Marketing, Vol. 2 Iss: 3, pp.176 – 186

Anderson, Bogomolova, Page, Sharp, 2012, Uncovering shopper behaviour, proceedings of the 2012 ANZMAC conference, Adelaide, Australia, November

Page WM, 2011, Social marketing in Schools in South Australia Low Carbon Urban Futures – Colloquium ISBN 978-0-9802933-5-7

Page & Sharp, 2011, Improved behaviour change programs in schools, proceedings of the 2011 ANZMAC conference, Perth, Australia, November.



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