A 4-Day Knowledge Development Experience!
How Brands Grow Live! will equip you with the critical evidence and tools to implement best-practice marketing techniques through interactive workshops and dynamic discussions.
One-on-One with Lead Professors
An unprecedented opportunity to spend 4 days with two of the Institute's leading professors! Share your questions, discuss your concerns, find answers for your problems, and discover how to implement best practice marketing directly with the researchers that have developed the Laws of Growth principles of marketing.
Professor Byron Sharp
Professor of Marketing Science and Director of the Ehrenberg-Bass Institute.
His first book How Brands Grow: what marketers don’t know has been called one of the most influential marketing books of the past decade (Warc, 2015) and was voted marketing book of the year by AdAge readers. In 2015 he published the follow-up How Brands Grow Part 2 with Professor Jenni Romaniuk.
His research has been reported in The Economist, Bloomberg, Forbes, and the Financial Times.
Byron has co-hosted, with Professor Jerry Wind, two conferences at the Wharton Business School on the laws of advertising, and is on the editorial board of five journals.
Professor Jenni Romaniuk
Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute.
As the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability measurement, Jenni has worked with companies all over the world to help them build stronger brands. She has written three books: Building Distinctive Brand Assets, which helps marketers to future-proof their brand’s identity, How Brands Grow Part 2 which builds on the knowledge revolution started in How Brands Grow and her new book, Better Brand Health provides a valuable resource for those looking to get the most out of their brand health tracking.
Jenni’s expertise spans mental and physical availability, brand equity, brand health tracking, word-of-mouth and advertising effectiveness. She was editor of the Journal of Advertising Research from 2014-2016, and now sits on the Journal’s Senior Advisory Board.
Dr Justin Cohen
Senior Marketing Scientist at the Ehrenberg-Bass Institute.
Justin Cohen is a senior marketing scientist at the Ehrenberg-Bass Institute for Marketing Science and a senior lecturer at UniSA Business at the University of South Australia with a focus on MBA level teaching and executive development.
His expertise is in brand growth, emerging markets (in particular, China), advertising, retailing and beverage marketing. He has international experience both as a practitioner and researcher which helps him to provide transformational, evidence-based strategies for his clients. He has experience working with brands, industry bodies and governments solving complex problems and adopting the Institute’s framework for sustainable growth.
Justin’s work can be found in the Journal of Advertising Research, Psychology & Marketing, Australasian Marketing Journal, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Industrial Marketing Management, Journal of Business Research and the European Journal of Marketing, among other journals.
For all decision makers
Whether you are a C-Suite marketing executive with a global team, a business owner looking to expand your footprint, or an aspiring young leader – this experience is for those who want to achieve evidence-based growth.
How Brands Grow Live! equips you, the decision-maker, with the critical evidence and tools to implement best-practice marketing techniques. Gain insights from independent experts through interactive workshops and dynamic discussions.
Delivered by world-class Ehrenberg-Bass Institute marketing leaders, this event leverages the most up-to-date findings to show you:
- The strategies that will (and won’t) lead to sustainable brand growth
- The real-world value of different marketing tactics
- How to incorporate evidence-based knowledge into your strategic decision-making and planning processes while bringing this knowledge back with you to up-skill your organisation
Interactive, inspiring, and immediately implementable
Secure your spot now and embark on a journey of unparalleled growth, of both your mind and your business.
Gain the skills to discern marketing myths from realities. Learn actionable strategies and tactics.
Apply this to your own business and create a roadmap on what you should keep doing, stop doing, and start doing to grow your brand.
Implement evidence-based theory into day-to-day practice.
Upon completion, you will have a comprehensive understanding of:
- How to implement an evidence-based approach to marketing
- The laws governing brand growth
- The importance of Mental and Physical Availability and the levers that need to be managed for success
- How to build and protect Distinctive Brand Assets
- The conversations you should be having with your CEO/Board/CFO to secure marketing budgets
Locations & Registrations
Applications for Boston, USA 2024 and Singapore 2025 are now open.
Singapore
Andaz Hotel7 to 10 April 2025
Bordeaux, France
InterContinental23 to 26 June 2025
Boston
To be confirmedSeptember 2025
A unique opportunity!
Professor Byron Sharp
Hello
I’m Byron Sharp, and looking forward to working with you in Singapore, France and the USA in the How Brands Grow Live! experience.
In my role at the Ehrenberg-Bass Institute, I’ve seen firsthand the transformative power of understanding how brands grow.
At How Brands Grow Live! you can expect dynamic discussions, hands-on workshops, and invaluable insights directly from our Institute’s experts. We’re not just sharing knowledge; we’re inspiring the future of marketing.
We are looking forward to engaging with each of you – a gathering of intellectually curious and results-driven professionals. Together, we’ll explore the science behind brand growth and how to apply it in your organisations.
So, if you’re ready to be at the forefront of marketing, join us. Spaces are limited.
Best,
Professor Byron Sharp
Director, Ehrenberg-Bass Institute
Decades of research
Delve into the dynamic world of brand growth inspired by the pioneering research at the Ehrenberg-Bass Institute. This experience builds on that evidence offering hands-on, immersive pathways toward understanding and applying the core principles of sustainable growth.
You will explore the crucial laws of growth and the concepts of Mental and Physical Availability, Distinctive Brand Assets, and the practical application of marketing strategies.
Network - forge lasting connections
How Brands Grow Live! gives attendees an opportunity to learn how to put the Laws of Growth into marketing practice and acquire knowledge in a forum with other industry professionals from around the globe.
Rub shoulders with industry trailblazers, thought leaders, and visionaries. Expand your network of like-minded professionals eager to collaborate and propel your career to new heights.
How Brands Grow Live! will be a platform that will ignite ideas, shared knowledge and experiences.
