For all decision makers
Whether you are a C-Suite marketing executive with a global team, a business owner looking to expand your footprint, or an aspiring young leader – this experience is for those who want to achieve evidence-based growth.
How Brands Grow – for Executives equips you, the decision-maker, with the critical evidence and tools to implement best-practice marketing techniques. Gain insights from independent experts through interactive workshops and dynamic discussions.
Delivered by world-class Ehrenberg-Bass Institute marketing leaders, this event leverages the most up-to-date findings to show you:
- The strategies that will (and won’t) lead to sustainable brand growth
- The real-world value of different marketing tactics
- How to incorporate evidence-based knowledge into your strategic decision-making and planning processes while bringing this knowledge back with you to up-skill your organisation
A unique opportunity!
Professor Byron Sharp
Hello
I’m Byron Sharp, and looking forward to working with you in Singapore, France and the USA in the How Brands Grow – for Executives experience.
In my role at the Ehrenberg-Bass Institute, I’ve seen firsthand the transformative power of understanding how brands grow.
In How Brands Grow – for Executives you can expect dynamic discussions, hands-on workshops, and invaluable insights directly from our Institute’s experts. We’re not just sharing knowledge; we’re inspiring the future of marketing.
We are looking forward to engaging with each of you – a gathering of intellectually curious and results-driven professionals. Together, we’ll explore the science behind brand growth and how to apply it in your organisations.
So, if you’re ready to be at the forefront of marketing, join us. Spaces are limited.
Best,
Professor Byron Sharp
Director, Ehrenberg-Bass Institute
Decades of research
Delve into the dynamic world of brand growth inspired by the pioneering research at the Ehrenberg-Bass Institute. This experience builds on that evidence offering hands-on, immersive pathways toward understanding and applying the core principles of sustainable growth.
You will explore the crucial laws of growth and the concepts of Mental and Physical Availability, Distinctive Brand Assets, and the practical application of marketing strategies.
Interactive, inspiring, and immediately implementable
Secure your spot now and embark on a journey of unparalleled growth, of both your mind and your business.
Gain the skills to discern marketing myths from realities. Learn actionable strategies and tactics.
Apply this to your own business and create a roadmap on what you should keep doing, stop doing, and start doing to grow your brand.
Implement evidence-based theory into day-to-day practice.
Upon completion, you will have a comprehensive understanding of:
- How to implement an evidence-based approach to marketing
- The laws governing brand growth
- The importance of Mental and Physical Availability and the levers that need to be managed for success
- How to build and protect Distinctive Brand Assets
- The conversations you should be having with your CEO/Board/CFO to secure marketing budgets
Network - forge lasting connections
How Brands Grow – for Executives gives attendees an opportunity to learn how to put the Laws of Growth into marketing practice and acquire knowledge in a forum with other industry professionals from around the globe.
Rub shoulders with industry trailblazers, thought leaders, and visionaries. Expand your network of like-minded professionals eager to collaborate and propel your career to new heights.
How Brands Grow – for Executives will be a platform that will ignite ideas, shared knowledge and experiences.
Why come to this event?
Application process
Applications for the Singapore and France event are open. Please use the 'Apply Now' link below to submit your application.
Applications the USA event will open soon. In the meantime please submit your Expression of Interest using the links provided and our team will notify you as soon as the online application forms are activated.
The information you provide will be used for the purpose of evaluating your eligibility for participation. Applications are reviewed on a rolling basis, and decisions will be communicated via email by the Admissions Committee. We respect your privacy and assure you that all information provided will be handled confidentially.
Singapore
Andaz Hotel22 to 25 April 2024
Bordeaux, France
InterContinental Le Grand Hotel17 to 20 June 2024
Boston, USA
Mandarin Oriental9 to 12 September 2024