A 4-day knowledge development experience!

How Brands Grow - for Executives will equip you with the critical evidence and tools to implement best-practice marketing techniques through interactive workshops and dynamic discussions.

One-on-One with Lead Professors

An unprecedented opportunity to spend 4 days with two of the Institute's leading professors! Share your questions, discuss your concerns, find answers for your problems, and discover how to implement best practice marketing directly with the researchers that have developed the Laws of Growth principles of marketing.

Professor Byron Sharp

Professor of Marketing Science and Director of the Ehrenberg-Bass Institute.

His first book How Brands Grow: what marketers don’t know has been called one of the most influential marketing books of the past decade (Warc, 2015) and was voted marketing book of the year by AdAge readers. In 2015 he published the follow-up How Brands Grow Part 2 with Professor Jenni Romaniuk.

His research has been reported in The Economist, Bloomberg, Forbes, and the Financial Times.

Byron has co-hosted, with Professor Jerry Wind, two conferences at the Wharton Business School on the laws of advertising, and is on the editorial board of five journals.

Professor Jenni Romaniuk

Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute.

As the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability measurement, Jenni has worked with companies all over the world to help them build stronger brands. She has written three books: Building Distinctive Brand Assets, which helps marketers to future-proof their brand’s identity, How Brands Grow Part 2 which builds on the knowledge revolution started in How Brands Grow and her new book, Better Brand Health provides a valuable resource for those looking to get the most out of their brand health tracking.

Jenni’s expertise spans mental and physical availability, brand equity, brand health tracking, word-of-mouth and advertising effectiveness. She was editor of the Journal of Advertising Research from 2014-2016, and now sits on the Journal’s Senior Advisory Board.

For all decision makers

Whether you are a C-Suite marketing executive with a global team, a business owner looking to expand your footprint, or an aspiring young leader – this experience is for those who want to achieve evidence-based growth.

How Brands Grow – for Executives equips you, the decision-maker, with the critical evidence and tools to implement best-practice marketing techniques. Gain insights from independent experts through interactive workshops and dynamic discussions.

Delivered by world-class Ehrenberg-Bass Institute marketing leaders, this event leverages the most up-to-date findings to show you:

  • The strategies that will (and won’t) lead to sustainable brand growth
  • The real-world value of different marketing tactics
  • How to incorporate evidence-based knowledge into your strategic decision-making and planning processes while bringing this knowledge back with you to up-skill your organisation

Interactive, inspiring, and immediately implementable

Secure your spot now and embark on a journey of unparalleled growth, of both your mind and your business.

Request a Brochure

Gain the skills to discern marketing myths from realities. Learn actionable strategies and tactics.

Apply this to your own business and create a roadmap on what you should keep doing, stop doing, and start doing to grow your brand.
Implement evidence-based theory into day-to-day practice.

Upon completion, you will have a comprehensive understanding of:

  • How to implement an evidence-based approach to marketing
  • The laws governing brand growth
  • The importance of Mental and Physical Availability and the levers that need to be managed for success
  • How to build and protect Distinctive Brand Assets 
  • The conversations you should be having with your CEO/Board/CFO to secure marketing budgets 

Locations & Applications

Applications for Boston, USA are now open.

Boston, USA

Mandarin Oriental

9 to 12 September 2024


Andaz Hotel

7 to 10 April 2025

Bordeaux and Boston

To be confirmed


A unique opportunity!

Professor Byron Sharp


I’m Byron Sharp, and looking forward to working with you in Singapore, France and the USA in the How Brands Grow – for Executives experience.

In my role at the Ehrenberg-Bass Institute, I’ve seen firsthand the transformative power of understanding how brands grow.

In How Brands Grow – for Executives you can expect dynamic discussions, hands-on workshops, and invaluable insights directly from our Institute’s experts. We’re not just sharing knowledge; we’re inspiring the future of marketing.

We are looking forward to engaging with each of you – a gathering of intellectually curious and results-driven professionals. Together, we’ll explore the science behind brand growth and how to apply it in your organisations.

So, if you’re ready to be at the forefront of marketing, join us. Spaces are limited.


Byron signature

Professor Byron Sharp
Director, Ehrenberg-Bass Institute

Decades of research

Delve into the dynamic world of brand growth inspired by the pioneering research at the Ehrenberg-Bass Institute. This experience builds on that evidence offering hands-on, immersive pathways toward understanding and applying the core principles of sustainable growth. 

You will explore the crucial laws of growth and the concepts of Mental and Physical Availability, Distinctive Brand Assets, and the practical application of marketing strategies.

Network - forge lasting connections

How Brands Grow – for Executives gives attendees an opportunity to learn how to put the Laws of Growth into marketing practice and acquire knowledge in a forum with other industry professionals from around the globe. 

Rub shoulders with industry trailblazers, thought leaders, and visionaries. Expand your network of like-minded professionals eager to collaborate and propel your career to new heights.

How Brands Grow – for Executives will be a platform that will ignite ideas, shared knowledge and experiences.

Why come to this event?

Singapore, 2024

Frequently asked Questions

How Brands Grow - for Executives

No, this experience is only offered in-person.

How Brands Grow – for Executives is conducted in English and the participants are required to be proficient in spoken and written English to attend.

We are unable to provide advice on entry visa matters. We recommend you check directly with your embassy to determine whether you need an entry visa for the country where How Brands Grow – for Executives is conducted.

Recording the sessions is not permitted.

After successful completion, you will receive a certificate of completion.

The profiles of attendees are private and confidential. Part of the program is creating a supported environment for knowledge sharing and networking with likeminded individuals. The program is a safe space for people to learn, unpack their challenges and discover opportunities to achieve sustainable growth. It is not intended to be a forum for business development.

Application Process

To apply to How Brands Grow – for Executives, please submit the online application form. Select your preferred location, click on the “Apply” button and provide your details. The Admissions Committee will review your application and notify you of their decision via email within two weeks.
Upon acceptance, sign the agreement within 7 days, and settle the program fee within 14 days of receiving the invoice.

The Admissions Committee reviews the applications on a rolling basis and will communicate their decision via email within two weeks

The admissions are made on a rolling, space available basis, hence early application is strongly encouraged. The application closes 2 weeks before the commencement date.

Payment and cancellation

Upon acceptance to How Brands Grow – for Executives, payment is due 14 days from the invoice date. Accepted payment methods are electronic bank wire transfer and credit card. Detailed information regarding payment will be included with your invoice.

Fee includes:

  • Content Sessions
  • Workshops and Reflections
  • Networking Events
  • Developing a Roadmap
  • Institute Books
  • Certificate of Completion
  • 3 Breakfasts, 3 Lunches, 2 Dinners
  • 3 Nights Accommodation

You will be required to arrange your own travel, incidentals and transfers to the respective venues.

The fee for How Brands Grow – for Executives is fixed. There are no exemptions for requests of fees that exclude accommodation. Our idea is to create an immersive experience that fosters out-of-class discussions and meaningful connections among the participants, hence we encourage everyone to stay at the designated hotel. It’s not mandatory, but regardless of the accommodation choice, the price remains the same.

No, financial assistance is not available.

The Institute does not offer a cancellation option. However, you have the flexibility to defer your participation to another How Brands Grow – for Executives commencing within a 12 month period of your original start date, subject to giving us at least 8 weeks notice in writing.

Logistics and facilities

To foster out-of-class discussions and networking, the participants are encouraged to stay in the hotel booked by the Institute.

Rooms for the participants are exclusively reserved for the program dates. Check-in is possible starting at 3 pm on the program’s commencement day, and check-out is required in the morning on the final day. 

If you plan to arrive at the hotel before the designated time or extend your stay, please coordinate and book directly with the hotel.

We are committed to providing equal access and opportunity for individuals with disabilities. If you have any special needs, please email us at executives@marketingscience.info 

The following meals are provided in the program: 3 Breakfasts, 3 Lunches, 2 Dinners and 6 Coffee breaks. One night you are required to purchase your own dinner.

Participants with food allergies and special dietary requirements are asked to email us at executives@marketingscience.info 


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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.