The Ehrenberg-Bass Institute Visitors

Dr Jisu Huh

Editor-in-Chief of Journal of Advertising, Professor and Raymond O. Mithun Chair in Advertising at University of Minnesota

For three decades, Dr Huh’s professional career has been devoted to advertising practice, research, education, and service, across the advertising industry and academia. Dr Huh’s research program has been centred on scientifically examining and better-understanding advertising’s potentially positive and negative effects on consumers and its functional and dysfunctional roles in society. She directs the interdisciplinary Minnesota Computational Advertising Lab and specific areas of current research include computational advertising research, consumer trust and its role in advertising and information diffusion, advertising and consumer-brand engagement on social media, and direct-to-consumer advertising of healthcare products.

Professor Robert East

Professor of Consumer Behaviour, Kingston University, UK

Professor Robert East is a Professor of Consumer Behaviour in the Marketing Department of Kingston Business School, London. His research focuses on loyalty and word of mouth. His work covers many categories and data have been gathered in a number of countries. Robert is a long-time associate of the Institute who co-authored Chapter 7, “Word-of-Mouth Facts Worth Talking About”, in How Brands Grow, part 2. He is the author of many papers and two books: Consumer Behaviour, Sage Publications (2008) and The Effect of Advertising and Display, Kluwer Academic Press (2003).

Associate Professor Colin Campbell

Associate Professor of Marketing, University of San Diego & Editor-in-Chief of the Journal of Advertising Research

Professor Campbell’s research focuses on the innovations and resulting challenges that the internet presents for marketers. He is an expert on digital and social media marketing, with a particular focus on online video advertising in online environments, influencers, deal collectives, deepfakes and Instagrammability. Colin is also an expert in the strategic use of analytics, A.I. and machine learning. In addition to presenting at academic conferences, he has also presented at the FTC, New York Advertising Week, and at advertising agencies in both New York and London. Colin serves on the editorial review board of nine other journals.

Dr John Williams

Adjunct Research Professor at the Ehrenberg-Bass Institute,  Director of the Bachelor of Entrepreneurship,  University of Otago, New Zealand

Professor Williams is the Director of the Bachelor of Entrepreneurship at the University of Otago and an adjunct research professor at the Ehrenberg-Bass Institute. His expertise includes research methods and philosophy of science, consumer behaviour, tourism, business ethics and ‘social’ marketing, along with information technology and its impact on business and society.

Associate Professor Charles Graham

Adjunct Research Professor at the Ehrenberg-Bass Institute, Associate Professor in Marketing at London South Bank University, England

Professor Graham is an associate professor in Marketing at the London South Bank University Business School and an adjunct research professor at the Ehrenberg-Bass Institute. Before his years as an academic, Charles held board-level roles managing consumer packaged goods along with licenced and franchised brands in the UK and Middle East. His international collaborations include the Institute’s academics – Prof. Byron Sharp, Prof. Rachel Kennedy, Prof. Magda Nenycz-Thiel and Prof. John Dawes.

Robert (Bob) Moore

Marketing Consultant, Robert J. Moore Consulting, United States (Market Research Manager at SC Johnson at the time of visit)

Robert Moore is a packaged goods industry veteran with nearly 30 years’ experience in Brand Management, Customer Marketing and Market Research.  He managed large and small brands in food and non-food categories, sold to all the big customers in the US across all trade channels, and helped numerous marketers measure the impacts of marketing programs and understand their consumer behaviour.  In 2019, Bob spent 10 weeks at the Ehrenberg-Bass Institute. He continues to contribute to the mission of the Institute by reviewing articles and presentations through his industry lens to help tailor the content to make it more accessible and actionable for practitioners.

Dr Philip Mecredy

Doctor of Philosophy, Massey University, New Zealand

Dr Phil Mecredy is an account lead at TRA, an insights agency based in New Zealand. He recently completed his PhD that examined how ageing influences the behaviour and loyalty of older consumers. His work has been published in leading marketing journals such as the European Journal of Marketing, Marketing Letters and Journal of Consumer Behaviour. In his current role, Phil is responsible for leading research projects for some of New Zealand’s leading brands.

Associate Professor Dr Dag Bennet

Professor of Marketing and Adjunct Professor at the Ehrenberg-Bass Institute, London South Bank University, England

Professor Bennet is an associate professor in Marketing with expertise in brand loyalty, market modelling and emerging markets in London South Bank University. He is the director of the Ehrenberg Centre for Research in Marketing in London and works closely with the academics at the Ehrenberg-Bass Institute, as well as being an Adjunct Professor at the Institute. Dag completed his PhD in 2005 under the supervision of Andrew Ehrenberg (2006- 2010) and Gerald Goodhart (1930-2020)

Natalie Redford

Managing Director at HERO, Sydney

Natalie Redford is the Managing Director @ HERO Advertising Services, New South Wales. Natalie is a dynamic marketer with a unique skillset of both client and agency experience spanning over 20 years. She is a marketing alumnus of the Ehrenberg-Bass Institute and has taken forward her knowledge of evidence-based marketing throughout her career. In 2016, Ms. Redford spent 6 years in PepsiCo (UK) as Marketing Director then Director of Media and Connections. Her career highlight with PepsiCo was overseeing the PepsiMax Taste Challenge, advertising partnerships with UEFA Champions League and LiveNation music festivals which led to PepsiMax becoming the number one cola in volume in the UK.

Professor Barbara Kahn

Professor of Marketing, Wharton – University of Pennsylvania, United States

Professor Kahn served as Director of the Jay H. Baker Retailing Center and as Executive Director of Marketing Science Institute (MSI). Her expertise in on retailing, variety-seeking, brand loyalty, product assortment and design, and consumer and patient journals. Barbara is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and The Shopping Revolution (revised and updated): How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19, and co-author of Grocery Revolution: The New Focus on the Consumer. 

Professor Scott Koslow

Professor of Marketing, Macquerie University, Sydney

Professor Koslow is a professor of Marketing at Macquerie University. Scott’s research expertise are advertising creativity and strategy, along with consumer behaviour and marketing research methods. His research has appeared in premier marketing and advertising journals and is the most published scholar in these journals in the last 40 years. Scott has also consulted widely for firms like Toyota, General Motors, Neilsen, and K-Mart. He has also worked with major advertising agencies; to name a few, Leo Burnett, Ogilvy & Mather, and Publicis.

Professor Renaud Lunardo

Senior Professor of Marketing, KEDGE Business School, France

Professor Lunardo is Senior Professor of Marketing at KEDGE BS in Bordeaux (France). He has spent time as visiting researchers at Louisiana Tech, HEC Montreal, the Fuqua School of Business at Duke University, as well as the Ehrenberg-Bass Institute. His research mainly focuses on the influence of marketing stimuli on consumer perceptions and emotions. Renaud also carries out consulting missions for external companies, mainly in the wine, tourism or luxury sector.

Robert (Bob) Moore

Marketing Consultant, Robert J. Moore Consulting, United States (Market Research Manager at SC Johnson at the time of visit)

Robert Moore is a packaged goods industry veteran with nearly 30 years’ experience in Brand Management, Customer Marketing and Market Research.  He managed large and small brands in food and non-food categories, sold to all the big customers in the US across all trade channels, and helped numerous marketers measure the impacts of marketing programs and understand their consumer behaviour.  In 2019, Bob spent 10 weeks at the Ehrenberg-Bass Institute. He continues to contribute to the mission of the Institute by reviewing articles and presentations through his industry lens to help tailor the content to make it more accessible and actionable for practitioners.

Dr John Williams

Adjunct Research Professor at the Ehrenberg-Bass Institute,  Director of the Bachelor of Entrepreneurship,  University of Otago, New Zealand

Professor Williams is the Director of the Bachelor of Entrepreneurship at the University of Otago and an adjunct research professor at the Ehrenberg-Bass Institute. His expertise includes research methods and philosophy of science, consumer behaviour, tourism, business ethics and ‘social’ marketing, along with information technology and its impact on business and society.

Professor Wayne Hoyer

Professor of Consumer Behaviour, University of Texas at Austin

Professor Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise in the Department of Marketing at the McCombs School of Business, the University of Texas at Austin. His research interests include consumer information processing and decision making, cause- related marketing, branding, and advertising information.  He has published over 100 articles in top academic marketing journals and is a co-author of a textbook on Consumer Behavior with Deborah MacInnis and Rik Pieters (now in the 8th Edition). Wayne teaches International Consumer Behaviour in the Marketing Study Abroad BBA Program in Barcelona, Spain.  In all of his courses, he heavily integrates international topics and examples into his lectures and assignments.

Associate Professor Charles Graham

Adjunct Research Professor at the Ehrenberg-Bass Institute, Associate Professor in Marketing at London South Bank University, England

Professor Graham is an associate professor in Marketing at the London South Bank University Business School and an adjunct research professor at the Ehrenberg-Bass Institute. Before his years as an academic, Charles held board-level roles managing consumer packaged goods along with licenced and franchised brands in the UK and Middle East. His international collaborations include the Institute’s academics – Prof. Byron Sharp, Prof. Rachel Kennedy, Prof. Magda Nenycz-Thiel and Prof. John Dawes.

Professor Charles Spence

Professor of Experimental Psychology, Head of Cross-modal Research Laboratory, Oxford University, Greater Oxford Area

Professor Spence is an experimental psychologist with a specialization in neuroscience-inspired multisensory design. He has worked with many of the world’s largest companies across the globe since establishing the Cross-modal Research Laboratory (CRL) at the Department of Experimental Psychology, Oxford University in 1997. Charles has published over 1,100 academic articles and edited or authored, 16 books. He focuses on the design of enhanced multi-sensory food and drink experiences and  has worked extensively in the world of multi-sensory experiential wine and coffee and has also worked extensively on the question of how technology will transform our dining/drinking experiences in the future.

Professor Dr Lars Meyer-Waarden

Professor of Marketing, Toulouse School of Management, France

Professor Waarden is a professor at Toulouse School of Management specialising in Marketing.  Lars is the Programme’s director of the Master International Marketing of Innovation. He often serves as a visiting professor at KIT, Assumption University Bangkok, the Ehrenberg-Bass Institute and the Franco-Vietnamese Centre in Hanoi and Saigon. His research focuses on driving loyalty, customer loyalty, consumer empowerment and participatory marketing, CRM, Customer Lifetime Value models, and joint analysis. His work has been published in international journals.

Professor Polymeros Chrysochou

Adjunct Senior Lecturer at the Ehrenberg-Bass Institute and Professor of Marketing and Consumer Behaviour at  Aarhus University, Denmark

Professor Chrysochou is a professor of Marketing and Consumer Behaviour at the Department of Management, Aarhus University and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute. His research interests focus on areas of marketing communications and branding, with emphasis on food marketing, sustainability, and packaging design, among others. Polymeros has led and participated in research projects in collaboration with international companies, such as Arla, Orkla Foods, and Nestlé. His work has been published in many business journals.

Professor Dr Simone Loose

Previously worked at Ehrenberg-Bass Institute, Head of the Institute of Wine and Beverage Business Research, Hochschule Geisenheim University, Germany

Professor Loose has held the professorship for business administration in the wine and beverage sector since 2015 and heads the Institute for Wine and Beverage Economics. She spent 4 years as a postdoc and senior lecturer at the University of South Australia in Adelaide, where she researched market research methods for wine sensory systems and wine packaging. Since 2010 she has been an Adjunct Senior Research Associate at the Ehrenberg Bass Institute and supervises research projects and doctoral theses there.

Robert (Bob) Moore

Marketing Consultant, Robert J. Moore Consulting, United States (Market Research Manager at SC Johnson at the time of visit)

Robert Moore is a packaged goods industry veteran with nearly 30 years’ experience in Brand Management, Customer Marketing and Market Research.  He managed large and small brands in food and non-food categories, sold to all the big customers in the US across all trade channels, and helped numerous marketers measure the impacts of marketing programs and understand their consumer behaviour.  In 2019, Bob spent 10 weeks at the Ehrenberg-Bass Institute. He continues to contribute to the mission of the Institute by reviewing articles and presentations through his industry lens to help tailor the content to make it more accessible and actionable for practitioners.

Professor Duane Varan

CEO of MediaScience®, United States

Dr. Duane Varan is CEO of MediaScience®, a global pioneer in media and advertising innovation research and lab-based research integrating neurometrics, facial expression analysis, eye tracking, response latency testing and other new advanced methods in better understanding the emotional dimensions of people’s media encounters. Dr. Varan is the recipient of a number of awards including the Australian Prime Minister’s Award for University Teacher of the Year and the Advertising Research Foundation’s Erwin Ephron Demystification Award – one of the advertising research industry’s most prestigious awards for lifetime achievement. He also continues to publish in academic journals and was ranked 7th worldwide in terms of the number of top-tier publications in the last decade-long review for the advertising research discipline.

Professor Philip Stern

Currently employed at Ehrenberg-Bass Institute, Exeter Business School, Greater Exeter Area

Professor Philip Stern has been associated with the Ehrenberg-Bass Institute since its inception and now works at the Institute. He has held academic posts at the Universities of Warwick, Bangor and Loughborough in the UK and is now Emeritus Professor of Marketing at Exeter University, where he held his last full-time position. Phil’s expertise and research has been sought by companies including Bristol Myers Squibb, GfK, Glaxo Smith Kline, Novartis, Lilly Industries, Napp Pharmaceuticals, Organon, Procter and Gamble, IMS, Premier Farnell, Atkins and the National Audit Office. Before becoming an academic, Philip worked in new product development for Unilever and spent time in Nigeria running a cosmetic factory. He also worked for Avon in European category management.

Eli Cohen

Retired Senior Lecturer, University of Negev, Israel

Eli Cohen is a faculty member at Ben-Gurion University of the Negev. His research has been published in high-ranked journals and presented at professional conferences. Among the journals: European Journal of Marketing, International Journal of Wine Business Research, Food Quality and Preference, Tourism and Hospitality Research. Eli Cohen was a member of the steering committee of the Academy of Wine Business Research (AWBR), and is one of the founders in 2003. He has over 30 years of experience in consulting in the food industry in Israel and in Europe. He taught research methods and other topics in Israel, France, Hong Kong, and Australia international courses such as the Wine MBA mutual program of UniSA and KEDGE (Bordeaux). He was Adjunct Senior Research Fellow at University of South Australia from 2008 to 2020.

Emeritus Professor Patrick Barwise

Management and Marketing, London Business School, London

After an early career at IBM, Professor Barwise joined LBS in 1976 to research consumer and audience behaviour with Andrew Ehrenberg. Their 1988 book Television and its Audience is still in print. His other publications – on management, marketing and media – include Simply Better, co-authored with Seán Meehan, winner of the Berry-AMA Book Prize. He is also an experienced commercial expert witness, an early investor in several online start-ups, chairman of the Archive of Market and Social Research and former chairman of Which?, Europe’s largest consumer organisation, and has held visiting research posts at Oxford University and the LSE.

Hervé Remaud

Director at KEDGE International MBA Programs, France

Hervé Remaud is a Senior Professor of Marketing at Kedge Business School and Director of KEDGE Global Executive MBA. He holds a PhD in Agricultural and Agrofood Management from the National School for Agronomic Engineers in Montpellier (France) and his research areas mainly relate to the wine and spirits industry, focusing on the interface between consumers’ behaviour and the marketing strategies of wine firms.

Professor Polymeros Chrysochou

Adjunct Senior Lecturer at the Ehrenberg-Bass Institute and Professor of Marketing and Consumer Behaviour at  Aarhus University, Denmark

Professor Chrysochou is a professor of Marketing and Consumer Behaviour at the Department of Management, Aarhus University and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute. His research interests focus on areas of marketing communications and branding, with emphasis on food marketing, sustainability, and packaging design, among others. Polymeros has led and participated in research projects in collaboration with international companies, such as Arla, Orkla Foods, and Nestlé. His work has been published in many business journals.

Professor Dr Simone Loose

Previously worked at Ehrenberg-Bass Institute, Head of the Institute of Wine and Beverage Business Research, Hochschule Geisenheim University, Germany

Professor Loose has held the professorship for business administration in the wine and beverage sector since 2015 and heads the Institute for Wine and Beverage Economics. She spent 4 years as a postdoc and senior lecturer at the University of South Australia in Adelaide , where she researched market research methods for wine sensory systems and wine packaging. Since 2010 she has been an Adjunct Senior Research Associate at the Ehrenberg Bass Institute and supervises research projects and doctoral theses there.

Professor Gordon Foxall

Professor of Consumer Behaviour Analysis, Cardiff University, Greater Cardiff Area

Professor Foxall is Distinguished Research Professor, Cardiff University and Visiting Professor, Reykjavik University. He holds a PhD in industrial economics and business studies, University of Birmingham, PhD in psychology, Strathclyde University and a higher doctorate in DSocSc, also from Birmingham. Author of over 300 refereed papers and 35 books, Gordon has held positions at the Universities of Oxford, Michigan, Guelph, Durham and South Australia. A Fellow of the Academy of Social Sciences (FAcSS), British Psychological Society (FBPsS), and British Academy of Management (FBAM), his research interests are consumer behavior analysis and the theory of the marketing firm.

Professor Peter Fader

Professor of Marketing, Wharton School of the University of Pennsylvania, United States

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centres around the analysis of behavioural data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioural patterns that exist across these industries and other seemingly different domains.

Professor Polymeros Chrysochou

Adjunct Senior Lecturer at the Ehrenberg-Bass Institute and Professor of Marketing and Consumer Behaviour at  Aarhus University, Denmark

Professor Chrysochou is a professor of Marketing and Consumer Behaviour at the Department of Management, Aarhus University and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute. His research interests focus on areas of marketing communications and branding, with emphasis on food marketing, sustainability, and packaging design, among others. Polymeros has led and participated in research projects in collaboration with international companies, such as Arla, Orkla Foods, and Nestlé. His work has been published in many business journals.

Professor Philip Stern

Currently employed at Ehrenberg-Bass Institute, Exeter Business School, Greater Exeter Area

Professor Philip Stern has been associated with the Ehrenberg-Bass Institute since its inception and now works at the Institute. He has held academic posts at the Universities of Warwick, Bangor and Loughborough in the UK and is now Emeritus Professor of Marketing at Exeter University, where he held his last full-time position. Phil’s expertise and research has been sought by companies including Bristol Myers Squibb, GfK, Glaxo Smith Kline, Novartis, Lilly Industries, Napp Pharmaceuticals, Organon, Procter and Gamble, IMS, Premier Farnell, Atkins and the National Audit Office. Before becoming an academic, Philip worked in new product development for Unilever and spent time in Nigeria running a cosmetic factory. He also worked for Avon in European category management.

Professor Carl Mela

Business Administration at Duke University, United States

Professor Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University. He applies economic and statistical models to measure the long-term effects of marketing activity on brand equity as well as the role of the Internet and new media on consumer and firm behaviour. Carl has published articles in a number of journals and has received or been a finalist for forty best paper awards including the INFORMS John D.C. Little Award and Long-term Impact Award and the American Marketing Association’s William O’Dell and Paul Green Awards.

Dr Lara Stocchi

Senior Marketing Scientist at Ehrenberg-Bass Institute and Senior Lecturer at University of South Australia (not at the time of visit)

Professor Dr Edith Rüeger-Muck

Professor of Business Administration, Hochschule Ludwigshafen, Germany

Professor Rüeger-Muck has been Vice President for International Affairs and Diversity, res. International Affairs and Communications at Ludwigshafen University of Business and Society since February 2019. The topic of her doctoral thesis is on applications of hazard-regression models for the prevention of customer churn was received with great interest at Microsoft in Redmond, WA, where she was offered the opportunity to work as a marketing research assistant. She held a variety of positions with Europcar in Germany and was also member of the international management circle of Europcar Holding International in Paris. In 2011 she was appointed professor for marketing, focus viniculture and oenology, at Ludwigshafen University.

Associate Professor Maxwell Winchester

Victoria University, Melbourne

Professor Maxwell has many years of academic teaching experience globally, having held permanent faculty positions in Australia, Canada and the UK. In addition to these he has been an adjunct lecturer in Asia, Southeast Asia, Europe and South America. His expertise are reflective learning and reflective practice, qualitative and quantitative research methods, empirical generalisation research methods, behaviourist consumer behaviour theories. He has published articles on student evaluations of teaching and reflective practice, as well as negative brand beliefs, luxury and premium brands, and wine marketing. Maxwell has consulting experience as a marketing researcher in Australia, Asia, North America and Europe. His clients have included Astra Motor Company, Cartier Asia, BHP, Pernod Riccard and a number of Government agencies.

Dr Rachel Fuller

Senior Marketing Scientist at the Ehrenberg-Bass Institute (not at the time of visit)

Dr Fuller is a Senior Marketing Scientist at the Ehrenberg Bass Institute. The Institute’s fundamental research is used and financially supported by many of the world’s leading corporations. Rachel’s expertise spans mental availability, branding, shopper marketing and consumer decision-making. She is also an active researcher in the field of physical activity promotion. Rachel’s research has been published in the European Journal of Marketing, Journal of Product and Brand Management, Journal of Marketing Communications, and the Australasian Marketing Journal. Rachel manages a diverse range of research projects both in Australia and globally. She conducts Category Entry Point research projects for the Institute’s sponsors, and regularly presents seminars and workshops on various marketing topics.

Professor Duane Varan

CEO of MediaScience®, United States

Dr. Duane Varan is CEO of MediaScience®, a global pioneer in media and advertising innovation research and lab-based research integrating neurometrics, facial expression analysis, eye tracking, response latency testing and other new advanced methods in better understanding the emotional dimensions of people’s media encounters. Dr. Varan is the recipient of a number of awards including the Australian Prime Minister’s Award for University Teacher of the Year and the Advertising Research Foundation’s Erwin Ephron Demystification Award – one of the advertising research industry’s most prestigious awards for lifetime achievement. He also continues to publish in academic journals and was ranked 7th worldwide in terms of the number of top-tier publications in the last decade-long review for the advertising research discipline.