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The Ehrenberg-Bass Institute’s Scientific Marketing Findings

The Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the institute has become renowned, particularly with Sharp's influential book "How Brands Grow." The institute challenges traditional marketing theories like the 4Ps and STP models, advocating for a data-driven approach over outdated practices.


Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.