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Marketing is a science

According to the researcher from the Ehrenberg-Bass Institute, the marketing manager must promote a culture in order to prove the effectiveness of the marketing.

The rise and the fall of Tupperware

Dr. Arry Tanusondjaja, senior marketing scientist at the Ehrenberg-Bass Institute, marks the rise and fall of the one-popular Tupperware and Avon brands, which relied on local entrepreneurs, neighbourhood parties, and door-to-door sales.

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Now available as an eBook exclusively to Apple iBooks

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.