White Paper On The State Of The Australian Advertising Industry And The Role Of Education
Fifty years ago, the first ever complaint about an ad was made to the newly formed Advertising Standards Council. At least three-quarters of the Australian advertising business was owned by American agencies, necessitating an Australian voice and the formation of the Advertising Federation of Australia in 1974. And in the same year, the first Advertising major was launched at the Queensland University of Technology, with the University of Technology, Sydney, following 16 years later and most of the other universities within the next decade (Kerr, Waller and Patti, 2009).
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