Dr Kirsten Victory

Senior Marketing Scientist

Kirsten’s main research expertise is in product innovation and new products, and she counts category performance and Physical Availability among her other research interests. Her current research focuses on new product performance, specifically to understand how new product failure rates vary across conditions.

Kirsten has worked on a number of diverse projects, in areas such as Category Entry Points and Distinctive Asset measurement, for both Australian and international consumer goods brands. She has extensive experience in data analysis, data collection management and reporting.

Kirsten was awarded the Ehrenberg Scholarship in 2012.

Academic Publications

K Victory, M Nenycz-Thiel, J Dawes, A Tanusondjaja, AM Corsi (2021), How common is new product failure and when does it vary?, Marketing Letters

M Nenycz-Thiel, C Graham, J Dawes, B McColl, A Tanusondjaja, J Martin (2018), How markets grow. The factors associated with category expansion, Australian & New Zealand Marketing Academy (ANZMAC 2018)

K Victory (2017), Understanding new product performance: a descriptive investigation across multiple categories & two countries, Masters by Research (Marketing). University of South Australia


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