Disclaimer of liability

General disclaimer

While every effort is made by the Ehrenberg-Bass Institute to ensure that accurate information is disseminated through this medium, the Ehrenberg-Bass Institute makes no representation about the content and suitability of this information for any purpose.

It is provided “as is” without express or implied warranty.

The Ehrenberg-Bass Institute disclaims all warranties with regard to this information, including all implied warranties or merchantability and fitness. In no event shall the Ehrenberg-Bass Institute be liable for any special indirect or consequential damages or any damages whatsoever resulting from loss of income or profits, whether in an action of contract, negligence or other tortious action, arising in connection with the use or performance of this information.

Further, the Ehrenberg-Bass Institute has provided Hypertext links to a number of sites as a service to our clients. This should NOT be taken as implying any link between us and those various organisations or individuals.

The user of the links remains responsible for any fees charged by the linked site and is reminded that merely downloading images and/or text would amount to a breach of Australian and international laws unless permission is given by that site.

The Ehrenberg-Bass Institute reserves the right to alter, amend or delete any fee, service or other details without prior notice.

Privacy

The Ehrenberg-Bass Institute, at the University of South Australia respects the privacy of your personal information by adhering to privacy laws. This page outlines how the Institute manages information collected through the use of its website. This information does not extend to external websites linked from the website.

Collection and use of information

One way of collecting information is through cookies, which are small information files that many websites store on your hard disk. When you log on to the sponsor login area from a particular computer for the first time, cookies containing your log on information will be saved to your hard disk. The server can then read your cookie file to confirm your identity for that site.

Cookies can only collect information that has been provided by the user, or information such as the IP address which the server already knows. The Ehrenberg-Bass Institute will not use any electronic address captured by this means to send unsolicited commercial messages.

In the case of specific personal data, the Ehrenberg-Bass Institute may only collect and use information for the purpose for which the person has expressly consented (unless otherwise required by law).

How we use email addresses

If you have provided us with your email address for inclusion in mailing lists, we may use your email address to send you occasional updates about our products and services.

These email messages are sent only when the recipient’s consent has been obtained. You may decline to receive email communication from us or request to unsubscribe from the email communication by emailing us using the email address provided with the email messages. You will be asked to include the word “unsubscribe” in the subject field of the email to enable us to respond to your requests promptly.

We do not share your email address with other organisations for them to market their products or services to you. When we hire vendors to deliver emails to you on our behalf, they cannot use your email address for any other purpose.

Website usage

The Ehrenberg-Bass Institute makes a record of your visit to our website using Google Analytics Web statistics service. We log the following information for statistical purposes – IP address, the date and time of the visit to the site, the pages accessed and documents downloaded, the previous site visited and the type of browser and OS being used. More information about Google Analytics and privacy.

No attempt will be made to identify users or their browsing activities except, in the unlikely event of an investigation, where a law enforcement agency may exercise a warrant to inspect the service provider’s logs.

Personal information

A technically secure environment is in place when personal information is collected to ensure that it cannot be accessed by other users or organisations.

Copyright

All material published on the Ehrenberg-Bass Institute website is protected by copyright.

Except as permitted by copyright law, no further copying, storage or transmission of material published on the University’s webpages may be undertaken without prior written permission of the Ehrenberg-Bass Institute.

To request permission to use material published on the Ehrenberg-Bass Institute’s webpages, please contact us.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.