The Blue Owl Seminar Series is a program brought to you by the Ehrenberg-Bass Institute.

Invited guest speakers will present the latest insights, frameworks, and approaches shaping our field. From ground-breaking research to industry trends, each session will offer a unique opportunity to expand your horizons, network with like-minded individuals, and stay ahead in today’s dynamic landscape.

Upcoming Events

To be announced


Past Events

Courageous Corporate Leadership in Times of Crisis

The question is not whether countries will experience tough economic times, but when. Professor Steenkamp’s research has shown that the most common corporate reaction in bad times is to cut investments because of lack of courageous leadership. How can we improve? By turning to historical examples of people who have passed through the fire. In this presentation, Prof. Steenkamp will draw on his work with the US Military Academy West Point, the US Naval Postgraduate School, and the US Air Force.

Presented by Professor Jan-Benedict Steenkamp
Prof. Steenkamp specialises in global marketing, branding, strategy and leadership.


Thursday 14th March

5.00pm – 6.00pm | Allan Scott Auditorium | University of South Australia, City West


Click here to view flyer


Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.