The Blue Owl Seminar Series is a program brought to you by the Ehrenberg-Bass Institute.
Invited guest speakers will present the latest insights, frameworks, and approaches shaping our field. From ground-breaking research to industry trends, each session will offer a unique opportunity to expand your horizons, network with like-minded individuals, and stay ahead in today’s dynamic landscape.
Past Events
Where Do Great Business Strategies Come From?
The problem with classic strategy frameworks (e.g., SWOT model, Porter’s five forces of competition, business model canvas) is that although they can help you determine whether an opportunity is attractive or whether a given strategy is likely to work, they generally don’t help you in the task of identifying the opportunity or crafting the strategy in the first place. In this seminar, Professor Barthélemy introduces a framework, built on an in-depth analysis of the creativity literature, that aims to fill that gap by providing a systematic approach to identifying potential strategies. The framework categorises all strategies into four groups, from the least creative to the most creative.
Presented by Professor Jérôme Barthélemy
Professor Jérôme Barthélemy specialises in strategy and management.
Thursday 3rd October
2:30pm – 3:30pm, with networking drinks to follow | Ground floor of the Jeffery Smart Building, in the Gallery (JS1-13) | University of South Australia, City West Campus | Hindley St, Adelaide SA 5000
Courageous Corporate Leadership in Times of Crisis
The question is not whether countries will experience tough economic times, but when. has shown that the most common corporate reaction in bad times is to cut investments because of lack of courageous leadership. How can we improve? By turning to historical examples of people who have passed through the fire. In this presentation, Prof. Steenkamp will draw on his work with the US Military Academy West Point, the US Naval Postgraduate School, and the US Air Force.
Presented by Professor Jan-Benedict Steenkamp
Prof. Steenkamp specialises in global marketing, branding, strategy and leadership.
Thursday 14th March
5.00pm – 6.00pm | Allan Scott Auditorium | University of South Australia, City West
