How Brands Grow
How Brands Grow: what marketers don’t know is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.
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Stockists include:
- Amazon (Amazon Australia, Amazon UK, Amazon USA)
- Oxford University Press (Australia)
- Oxford University Press (Global)
eBooks:
- Kindle (Amazon Australia, Amazon USA)
- iBookstore
Translations:
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