The Institute’s research is overseen by the full Human Ethics Committee of the University of South Australia. The Ehrenberg-Bass Institute has a exemplary track record in human ethics and is committed to ensuring all research conducted meets the highest standards of independence and ethical conduct. All Institute research is subject to an ethics approval process that ensures it is fully compliant with the NHMRC National Statement on the Ethical Conduct in Human Research and the Code of Professional Behaviour of The Research Society.

Multiple Institute Senior Marketing Scientists are full and active members of The Research Society, Australia’s peak body for social and market research. These staff act as ethics advisors to the newer Institute researchers, ensuring a legacy of good ethical practice.

View our Independence Policy.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.