Meta Business, Innovation and Technology Podcast
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute, November 2023
Professor Byron Sharp and Meta’s Head of Industry, CPG Food and Beverage, Edlynne Laryea discuss the complexities of marketing strategy revolving around ad exposure, effective and creative advertising, metric measurement, mental and physical availability, and AI’s potential role in marketing.
The Sleeping Barber – A Business and Marketing Podcast
SBP 044: NPS Exposed – What Does It Really Measure? With Prof. John Dawes, November 2023
Marc Binkley, MBA and Vassilis K. Douros interview Professor John Dawes on The Sleeping Barber – A Business and Marketing Podcast about the evidence-based insights on Net Promoter Score (NPS). They discuss and address the question, “does NPS really predict growth?”
Let’s Talk Branding
Brand health and tracking with Jenni Romaniuk, September 2023
Let’s Talk Branding host, Stef Hamerlinck speaks with Professor Jenni Romaniuk about her new book, Better Brand Health. The podcast discusses measuring brand health and what to factor in when brand health tracking.
The WARC Podcast
WARC Talks: Differentiation and distinctiveness, August 2023
David Tiltman talks differentiation and distinctiveness with Professor Jenni Romaniuk and Professor Koen Pauwels on the WARC Podcast. In this episode, the two marketing professionals discuss and debate the definition and context of differentiation from different perspectives based on evidence and research. Prof. Romaniuk and Prof. Powells also talk distinctiveness and its role is in the marketing world.
Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk, August 2023
Professor Jenni Romaniuk speaks to Jacob Cass and Matt Davies on JUST Branding. On this podcast, they discuss distinctive assets and its significance in branding success in a cluttered environment. Jenni also explains the concept and definition of differentiation in this episode.
B2B Insights Podcast
Building Value-Driven Brand Experiences Podcast Series #3: Byron Sharp, June 2023
Marketing with Vani
How Brands Grow | Byron Sharp, June 2023
Professor Byron Sharp is interviewed by Vani Dandia discussing price promotions, light buyers, loyalty programs and why advertising doesn’t need to be persuasive.
Breaking & Entering
Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute, May 2023
Professor Byron Sharp was interviewed by the Breaking and Entering podcast host, Cooper Colvig. They discuss the role of marketing science and the importance of being skeptical.
Influencer Marketing Talks
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies, April 2023
Professor Byron Sharp was interviewed by Influencer Marketing Talks host, Sanna Ödmark for their 100th episode. They discuss influencer marketing as a method to build brand memories, and how to convince your CFO to increase your marketing budget.
Better Brand Insights – by Jenni Romaniuk, March 2023
“I think a lot of brand trackers are not fit for purpose in that they were designed in an era where the loyal/ heavy buyer was the person we were most interested in”. Professor Jenni Romaniuk and Insight Rockstars host, Frank Buckler discuss brand trackers and why they are important.
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”, November 2022
iHeart Media’s CMO Gayle Troberman speaks to Ehrenberg-Bass Professor Byron Sharp to discuss targeting and how scientific laws support marketing decisions.
The Places We’ll Go Marketing Show
The joy of discovery with Byron Sharp, September 2022
Professor Byron Sharp speaks with The Places We’ll Go Marketing Show hosts, Mark Evans and Ritchie Mehta on their 100th episode. They discuss Byron’s passion for discovery and the power of having an open mind!
Sleeping Barber Podcast
The laws of Marketing with Dr. Nicole Hartnett, July 2022
Dr Nicole Hartnett speaks with Sleeping Barber Podcast host, Marc Binkley about the laws of marketing, what happens to brands when they stop advertising and how to build strong brands.
The WARC Podcast
WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass Research, June 2022
Head of Content for WARC media Alex Brownsell, recaps Professor Jenni Romaniuk’s presentation at the 2022 Cannes Lions Festival on The WARC Podcast.
Legends of Media Research
Episode 5: Byron Sharp (Director – Ehrenberg-Bass Institute), December 2021
Professor Byron Sharp will get you questioning everything you thought you knew on the Legends of Media Research podcast.