2025
World’s Greatest Business Thinkers
How Brands Grow with Jenni Romaniuk, April 2025
Nick Hague and Professor Jenni Romaniuk talk about the Laws of Growth, focusing on Double Jeopardy and Duplication of Purchase. Jenni talks about her coined Category Entry Points and the research carried out at the Institute.
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Strategy Sessions
Growing Categories with Magda Nenycz-Thiel, April 2025
In this episode with Strategy Sessions host, Andi Jarvis, Professor Magda Nenycz-Thiel discusses growing categories and brands. They also discuss the culture and research at the Ehrenberg-Bass Institute, The Semmelweis Effect vs The Sharp Effect, while covering many marketing topics.
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Attributed – A podcast by Dreamdata
The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase, March 2025
Institute Associate Director and Professor, John Dawes speaks to Steffen Hedebrandt about his coined research – The 95:5 Rule and how it resonates with B2B marketers. They also talk about marketing science, John’s research and the Institute’s work through the years.
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Really Good Conversations
The Man, The Myth, The Marketing Scientist with Professor Byron Sharp, February 2025
In this casual conversation with Professor Byron Sharp, host Amy Faulkner discuss Byron’s background, play some fun question games and talk marketing.
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Demand by Omni Lab
The 95:5 Rule: In-Market vs. Out-of-Market Buyers with John Dawes, February 2025
Professor John Dawes and host, Jonathan Lab discuss the 95:5 Rule (coined by Dawes) and its role in B2B Marketing in this episode.
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A Glass of Marketing
How Brands Grow: Marketing Science, Brand Loyalty, Creativity and Strategy with Byron Sharp, January 2025
Giovanni Pupo interviews Byron Sharp in this illustrated episode of A Glass of Marketing. They unpack the infamous How Brands Grow: what marketers don’t know over a glass of wine.
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The Sleeping Barber
Marketing Resolutions for 2025 with Professor Byron Sharp, January 2025
In this first episode of the year, The Sleeping Barber hosts Marc Binkley and Vassilis Douros, interview Director of Ehrenberg-Bass Institute, Professor Byron Sharp on 2025 resolutions for marketing. This insightful conversation covers a range of evidence-based research and different scenarios.
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The Marketing Meeting
Unlocking Brand Growth with Carl Driesener, January 2025
Senior Marketing Scientist Carl Driesener and The Marketing Meeting host, Itir Eraslan discuss what the word ‘value’ means in the world of marketing, and consumer behaviour in covering topics like Category Entry Points, advertising and Physical and Mental Availability in this insightful episode.
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2024
Kanał Strategiczny Podcast
Evidence-based marketing. How to build a competitive advantage based on knowledge, not intuition, December 2024
Tomasz Domanski and Wojtek Walczak interview Ehrenberg-Bass Institute’s Industry Growth Professor, Professor Magda Nenycz-Thiel on this Polish-based podcast. They discuss building a competitive advantage through science and evidence. Amongst other, touching base also on how to develop product categories and improve marketing investment effectiveness. This podcast is entirely in the Polish language.
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The CMO Show
Marketing as a Science with Professor Rachel Kennedy, October 2024
Mark Jones speaks to the Institute’s Associate Director (Product Development), Professor Rachel Kennedy in this episode. They discuss Rachel’s being a part of the Institute for almost two decades, and how making evidence-based marketing decisions drives growth. Rachel leaves CMOs with advice on leading and embracing the world with the influence of AI technology.
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The Marketing Architects Podcast
Marketing as a Science with Professor Byron Sharp, September 2024
Host Elena Jasper speaks to Professor Byron Sharp on his background as an academic and author of a bestselling marketing book and his drive, Double Jeopardy Law, his opinions on the current market research and the power of TV advertising in America.
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MARKENKRAFT
Better Brand Tracking – Jenni Romaniuk, September 2024
In this episode, Olaf Hartmann speaks to Jenni Romaniuk on her 2023 book, Better Brand Health and its contents on brand tracking that include Category Entry Points and the principles of brand growth.
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FINITE
Myth-busting Acquisition vs Retention with Professor John Dawes, August 2024
B2B marketing: Acquisition vs Retentions – what should be marketers focusing on? Jodi Norris speaks to John Dawes about which of the two is the primary focus in the B2B world, and what evidence-based research show.
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The Sleeping Barber
First, look like your brand. With Dr. Ella Ward, July 2024
In this episode with hosts Marc Binkley and Vassilis Douros, Ehrenberg-Bass’ Dr Ella Ward talks effective visual brand identity. Ella, whose expertise are Distinctive Brand assets, shares her expertise on the importance of it, the difference between being data-driven and evidence-based and how to create cohesive brand packaging.
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Customer First Thinking
Brand Health: An Interview with Jenni Romaniuk, May 2024
In this interview with Prof. Jenni Romaniuk, host Stephen Shaw discusses consumer behaviour, buying choices and brand health tracking. The conversation dives deep into Ehrenberg-Bass Institute research and Jenni’s latest book, Better Brand Health.
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BRANDERMAN
Evolution Not Revolution, April 2024
Host Hernán Braberman discusses factors that contribute to successful packaging redesigns with Ehrenberg-Bass Institute’s Senior Marketing Scientist, Dr Will Caruso. This Branderman episode inspired by Dr. Caruso’s thesis, surrounds the research findings on the impact of pack design consistency and how it impacts purchase decisions.
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Brand Master Podcast
How Brands Grow with Marketing Science, April 2024
Stephen Houraghan dives deep into marketing science and evidence-based marketing with Professor Byron Sharp on this episode of the Brand Master Podcast. They discuss market entry, the works of the consumer brain in decision making, and strategies for smaller brands to compete.
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The Sleeping Barber – A Business and Marketing Podcast
Easy to Mind, Easy to Find. A Conversation About Physical Availability, with Arry Tanusondjaja, March 2024
Hosts Marc Binkley and Vassilis Douros speak to Senior Marketing Scientist, Dr Arry Tanusondjaja on this episode of The Sleeping Barber and discuss Physical Availability in terms of how presence, prominence, and portfolio can catapult your brand to new heights.
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JAR Inside the Research Podcast
Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition, February 2024
On this episode, Editor-in-Chief of the Journal of Advertising Research Colin Campbell speaks with Ehrenberg-Bass’ Senior Marketing Scientists, Dr Peilin Phua and Dr Bill page. They discuss the findings of their collaborative (authored with other Institute experts) research paper, Does Childhood Exposure to a Brand Improve Brand Name Recognition? that was recently published in the Journal of Advertising Research.
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Attributed
Scientific Laws of Marketing with Professor Byron Sharp, February 2024
Dreamdata’s Steffen Hedebrandt interviews Byron Sharp in this episode of Attributed. They discuss the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.
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INSIDE MARKETING
Tuning out the noise to better hear the quiet consumer, February 2024
Dave Winterlinch interviewed Professor Jenni Romaniuk focusing around her latest book, Better Brand Health in this episode of Inside Marketing. They discuss heavy and light category buyers, consumer targeting and getting brands back on track.
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JUST Branding
How Brands Grow with Professor Byron Sharp, January 2024
JUST Branding hosts, Jacob Cass and Matt Davies resurface How Brands Grow: what marketers don’t know with Professor Byron Sharp on this episode. They discuss invaluable insights for brand success and shaping consumer preferences.
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Making Waves by Wisemen
Making waves with Byron Sharp, January 2024
Professor Byron Sharp discusses the key highlights in his book, How Brands Grow, the newly launched Institute experience, How Brands Grow – for Executives and what is in the works at the Institute in this episode of Belgium-based podcast, Making Waves by Wisemen.
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TUESDAYS with Morrisey
The Key to Winning Consumer Attention is to Focus on Practical Brand Recognition, Not Emotional Connections, January 2024
Senior Marketing Scientist, Dr Ella Ward discusses the power of branding in its subtlety and practicality in this interview with MarketScale’s, Adam Morrisey.
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2023
LinkedIn for B2B Growth with Michelle J Raymond
Future Proof Your Brand Identity with Distinctive Brand Assets with Professor Jenni Romaniuk, November 2023
Professor Jenni Romaniuk is interviewed by LinkedIn for B2B Growth podcast host Michelle J Raymond. On this episode, they discuss Distinctive Brand Assets and its importance towards B2B businesses, primarily on platforms like LinkedIn.
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Meta Business, Innovation and Technology Podcast
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute, November 2023
Professor Byron Sharp and Meta’s Head of Industry, CPG Food and Beverage, Edlynne Laryea discuss the complexities of marketing strategy revolving around ad exposure, effective and creative advertising, metric measurement, mental and physical availability, and AI’s potential role in marketing.
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The Sleeping Barber – A Business and Marketing Podcast
SBP 044: NPS Exposed – What Does It Really Measure? With Prof. John Dawes, November 2023
Marc Binkley, MBA and Vassilis K. Douros interview Professor John Dawes on The Sleeping Barber – A Business and Marketing Podcast about the evidence-based insights on Net Promoter Score (NPS). They discuss and address the question, “does NPS really predict growth?”
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The Growth Pod
#25 Byron Sharp – how marketing really works, September 2023
Professor Byron Sharp and host, Josua Fagerholm discuss marketing myths and the realities of effective marketing; covering customer acquisition, loyalty programs and the effects of advertising on The Growth Pod.
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Let’s Talk Branding
Brand health and tracking with Jenni Romaniuk, September 2023
Let’s Talk Branding host, Stef Hamerlinck speaks with Professor Jenni Romaniuk about her new book, Better Brand Health. The podcast discusses measuring brand health and what to factor in when brand health tracking.
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The WARC Podcast
WARC Talks: Differentiation and distinctiveness, August 2023
David Tiltman talks differentiation and distinctiveness with Professor Jenni Romaniuk and Professor Koen Pauwels on the WARC Podcast. In this episode, the two marketing professionals discuss and debate the definition and context of differentiation from different perspectives based on evidence and research. Prof. Romaniuk and Prof. Powells also talk distinctiveness and its role is in the marketing world.
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JUST Branding
Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk, August 2023
Professor Jenni Romaniuk speaks to Jacob Cass and Matt Davies on JUST Branding. On this podcast, they discuss distinctive assets and its significance in branding success in a cluttered environment. Jenni also explains the concept and definition of differentiation in this episode.
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B2B Insights Podcast
Building Value-Driven Brand Experiences Podcast Series #3: Byron Sharp, June 2023
B2B Insights Podcast host, Nick Hague, interviews Ehrenberg-Bass’ Professor Byron Sharp. They discuss the importance of consistency in branding and the danger of overusing price promotions.
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Marketing with Vani
How Brands Grow | Byron Sharp, June 2023
Professor Byron Sharp is interviewed by Vani Dandia discussing price promotions, light buyers, loyalty programs and why advertising doesn’t need to be persuasive.
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In Clear Focus
Better Brand Health with Jenni Romaniuk (Part 2), May 2023
In Clear Focus host, Adrian Tennant, speaks to Better Brand Health author, Professor Jenni Romaniuk. They dive deeper into unpacking the key concepts for understanding and improving brand health.
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In Clear Focus
Better Brand Health with Jenni Romaniuk, May 2023
In Clear Focus host, Adrian Tennant, speaks to Better Brand Health author, Professor Jenni Romaniuk. They discuss how brands grow and why small brands should adjust expectations when assessing brand metrics.
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Client Experience Monthly
The Benefits and Pitfalls of Using NPS, May 2023
Professor John Dawes was interviewed by Client Experience Monthly host, Steven Walden. They discuss the latest research on the benefits and pitfalls of using NPS.
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Breaking & Entering
Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute, May 2023
Professor Byron Sharp was interviewed by the Breaking and Entering podcast host, Cooper Colvig. They discuss the role of marketing science and the importance of being skeptical.
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Branderman
Jenni Romaniuk | Unpacking Brand Health, May 2023
Branderman host Hernán Braberman, speaks with Professor Jenni Romaniuk for the second time. They discuss brand health and the significance of packaging in building and refreshing memory structures.
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Influencer Marketing Talks
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies, April 2023
Professor Byron Sharp was interviewed by Influencer Marketing Talks host, Sanna Ödmark for their 100th episode. They discuss influencer marketing as a method to build brand memories, and how to convince your CFO to increase your marketing budget.
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Uncensored CMO
Better Brand Health – Jenni Romaniuk, Ehrenberg-Bass, April 2023
Uncensored CMO host, Jon Evans, interviews Professor Jenni Romaniuk.They discuss Jenni’s new book Better Brand Health and answer the question, can you have too many distinctive assets?
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Call to Action
Jenni Romaniuk, March 2023
Professor Jenni Romaniuk was interviewed by Call to Action podcast host, Giles Edwards. They discuss her new book Better Brand Health and some of the frustrations around brand health tracking.
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The WARC Podcast
WARC Talks better brand health tracking, March 2023
WARC‘s Lena Roland spoke with Professor Jenni Romaniuk about how brands can get the most out of their brand health tracker.
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Looking Outside
Looking Outside Marketing Science: Byron Sharp, Marketing Research Professor, March 2023
Professor Byron Sharp was interviewed by Looking Outside podcast host, Jo Lepore. Byron and Jo discuss the importance of getting out of the lab.
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The Sleeping Barber
Better Brand Health, with Jenni Romaniuk, March 2023
Professor Jenni Romaniuk and The Sleeping Barber hosts, Marc Binkley and Vassilis Douros discuss Better Brand Health.
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Insight Rockstars
Better Brand Insights – by Jenni Romaniuk, March 2023
“I think a lot of brand trackers are not fit for purpose in that they were designed in an era where the loyal/ heavy buyer was the person we were most interested in”. Professor Jenni Romaniuk and Insight Rockstars host, Frank Buckler discuss brand trackers and why they are important.
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On Strategy Showcase
A strategist talks with Byron Sharp, February 2023
Professor Byron Sharp discusses How Brand Grow, Distinctive Assets and that marketers need to be humble with On Strategy Showcase host, Fergus O’Carroll.
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That’s What I Call Marketing
Jenni Romaniuk On Her New Book, Better Brand Health, February 2023
Professor Jenni Romaniuk speaks with That’s What I Call Marketing host, Conor Byrne for the first time about her new book Better Brand Health and how it came to life.
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2022
Markenkraft
Management Culture for Brand Growth, December 2022
Professor Magda Nenycz-Thiel speaks with Markenkraft host, Olaf Hartmann about management culture when implementing evidence-based into organisations.
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”, November 2022
iHeart Media’s CMO Gayle Troberman speaks to Ehrenberg-Bass Professor Byron Sharp to discuss targeting and how scientific laws support marketing decisions.
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The Places We’ll Go Marketing Show
The joy of discovery with Byron Sharp, September 2022
Professor Byron Sharp speaks with The Places We’ll Go Marketing Show hosts, Mark Evans and Ritchie Mehta on their 100th episode. They discuss Byron’s passion for discovery and the power of having an open mind!
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Inside Marketing
Still Sharp?, September 2022
Inside Marketing host and Chief Strategy Officer at Dentsu, Dave Winterlich and Professor Byron Sharp discuss How Brands Grow and if the findings are still relevant today.
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Branding Over Wine
Why Don’t Brands Grow According to Plan? – Research Insights, August 2022
Branding Over Wine host Martin Schiere and Professor Jenni Romaniuk discuss why don’t brands grow according to plan.
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Let’s Talk Branding
Byron Sharp – Subscriptions vs Repertoire markets, August 2022
Professor Byron Sharp speaks with Let’s Talk Branding host, Stef Hamerlinck about Subscription vs Repertoire markets.
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Markenkraft
Principles of Brand Growth – Jenni Romaniuk, Ehrenberg-Bass, August 2022
Professor Jenni Romaniuk discusses with the principles of brand growth with Markenkraft host Olaf Hartmann.
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Sleeping Barber Podcast
The laws of Marketing with Dr. Nicole Hartnett, July 2022
Dr Nicole Hartnett speaks with Sleeping Barber Podcast host, Marc Binkley about the laws of marketing, what happens to brands when they stop advertising and how to build strong brands.
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The WARC Podcast
WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass Research, June 2022
Head of Content for WARC media Alex Brownsell, recaps Professor Jenni Romaniuk’s presentation at the 2022 Cannes Lions Festival on The WARC Podcast.
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Talking Business
How To Think About Evidence-Based Marketing, June 2022
Talking Business host RJ Youngling, speaks with Dr Arry Tanusondjaja about evidence-based marketing.
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Black T-Shirts
Science, Owls & Standing Out with Professor Byron Sharp, June 2022
Professor Byron Sharp reveals to Black T-Shirts hosts Adam Ferrier and Brent Smart why our logo is an owl.
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WFA’s Better Marketing Pod with David Wheldon
On the science of marketing with Professor Byron Sharp, June 2022
WFA host David Wheldon, speaks with Professor Byron Sharp about brand loyalty, double jeopardy, consumer experience and satisfaction.
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Mi3 Audio Edition
Mental Availability, Brand Rejection, Binet & Field, ESOV and Ehrenberg-Bass with Professor Jenni Romaniuk, March 2022
Mi3 Audio Edition host Paul McIntyre, Professor Jenni Romaniuk & Jon Lombardo discuss B2B marketing.
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Finite Podcast
To Focus on Acquisition or Retention? That is the question with Professor John Dawes, March 2022
Professor John Dawes speaks with host Alex Price on Finite Podcast.
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The WARC Podcast
WARC Talks: Distinctive Assets with Dr Will Caruso, March 2022
The WARC Podcast host David Tiltman and Dr Will Caruso discuss distinctive assets.
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Uncensored CMO
How Brands Grow with Professor Byron Sharp, February 2022
Host Jon Evans and Professor Byron Sharp discuss How Brands Grow on Uncensored CMO podcast.
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2021
Legends of Media Research
Episode 5: Byron Sharp (Director – Ehrenberg-Bass Institute), December 2021
Professor Byron Sharp will get you questioning everything you thought you knew on the Legends of Media Research podcast.
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Anstice aCast
Memory, Marketing Myths, Category Entry Points & Distinctive Assets with Professor Jenni Romaniuk, November 2021
Professor Jenni Romaniuk speaks with host Marc Binkley on Anstice aCast podcast.
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B2B Insights
Brand Masters #4 Jenni Romaniuk, November 2021
Professor Jenni Romaniuk speaks with host Nick Hague on the B2B Insights podcast.
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Branding Over Wine
Can Brands Grow Through Loyalty? What Does The Research Say? with Professor Rachel Kennedy, November 2021
Professor Rachel Kennedy speaks with host Martin Schiere on Branding Over Wine podcast.
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Uncensored CMO
When Brands Stop Advertising with Dr Nicole Hartnett, October 2021
Dr Nicole Hartnett speaks with host Jon Evans on Uncensored CMO.
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On Branding Podcast
Building Brand Assets with Professor Jenni Romaniuk, September 2021
On Branding Podcast host Arek Dvornechuck and Professor Jenni Romaniuk discuss building brand assets.
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Branderman
Designing Distinctive Brand Assets with Professor Jenni Romaniuk, April 2021
Branderman host Hernán Braberman and Professor Jenni Romaniuk discuss Distinctive Assets.
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2020
Call To Action
Jenni Romaniuk, June 2020
Professor Jenni Romaniuk speaks with Call To Action host, Giles Edwards, to discuss Mental Availability and best practices for measuring Distinctive Brand Assets.
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The Zac Anesbury Show
The Zac Anesbury Show #1, Professor Rachel Kennedy, October 2020
Zac Anesbury speaks to Rachel Kennedy, associate director and co-founder of the Ehrenberg-Bass Institute. They talk about her early years working with the likes of Andrew Ehrenberg and Gerald Goodhardt – who both played a large role in creating the Ehrenberg-Bass Institute. They then discuss the importance of certain areas of research and how the Institute evolved.
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2018
Marketing Week
Marketing Week: Professor Byron Sharp, April 2018
Marketing Week’s editor Russell Parsons speaks to Professor Byron Sharp about what attracted him to a career in marketing, How Brands Grow and the importance of an evidence-based approach.
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