2024

Customer First Thinking

Brand Health: An Interview with Jenni Romaniuk, May 2024

In this interview with Prof. Jenni Romaniuk, host Stephen Shaw discusses consumer behaviour, buying choices and brand health tracking. The conversation dives deep into Ehrenberg-Bass Institute research and Jenni’s latest book, Better Brand Health.

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BRANDERMAN

Evolution Not Revolution, April 2024

Host Hernán Braberman discusses factors that contribute to successful packaging redesigns with Ehrenberg-Bass Institute’s Senior Marketing Scientist, Dr Will Caruso. This Branderman episode inspired by Dr. Caruso’s thesis, surrounds the research findings on the impact of pack design consistency and how it impacts purchase decisions.

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Brand Master Podcast

How Brands Grow with Marketing Science, April 2024

Stephen Houraghan dives deep into marketing science and evidence-based marketing with Professor Byron Sharp on this episode of the Brand Master Podcast. They discuss market entry, the works of the consumer brain in decision making, and strategies for smaller brands to compete.

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The Sleeping Barber – A Business and Marketing Podcast

Easy to Mind, Easy to Find. A Conversation About Physical Availability, with Arry Tanusondjaja, March 2024

Hosts Marc Binkley and Vassilis Douros speak to Senior Marketing Scientist, Dr Arry Tanusondjaja on this episode of The Sleeping Barber and discuss Physical Availability in terms of how presence, prominence, and portfolio can catapult your brand to new heights.

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JAR Inside the Research Podcast

Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition, February 2024

On this episode, Editor-in-Chief of the Journal of Advertising Research Colin Campbell speaks with Ehrenberg-Bass’ Senior Marketing Scientists, Dr Peilin Phua and Dr Bill page. They discuss the findings of their collaborative (authored with other Institute experts) research paper, Does Childhood Exposure to a Brand Improve Brand Name Recognition? that was recently published in the Journal of Advertising Research.

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Attributed

Scientific Laws of Marketing with Professor Byron Sharp, February 2024

Dreamdata’s Steffen Hedebrandt interviews Byron Sharp in this episode of Attributed. They discuss the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.

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INSIDE MARKETING

Tuning out the noise to better hear the quiet consumer, February 2024

Dave Winterlinch interviewed Professor Jenni Romaniuk focusing around her latest book, Better Brand Health in this episode of Inside Marketing. They discuss heavy and light category buyers, consumer targeting and getting brands back on track.

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JUST Branding

How Brands Grow with Professor Byron Sharp, January 2024

JUST Branding hosts, Jacob Cass and Matt Davies resurface How Brands Grow: what marketers don’t know with Professor Byron Sharp on this episode. They discuss invaluable insights for brand success and shaping consumer preferences.

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Making Waves by Wisemen

Making waves with Byron Sharp, January 2024

Professor Byron Sharp discusses the key highlights in his book, How Brands Grow, the newly launched Institute experience, How Brands Grow – for Executives and what is in the works at the Institute in this episode of Belgium-based podcast, Making Waves by Wisemen.

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TUESDAYS with Morrisey

The Key to Winning Consumer Attention is to Focus on Practical Brand Recognition, Not Emotional Connections, January 2024

Senior Marketing Scientist, Dr Ella Ward discusses the power of branding in its subtlety and practicality in this interview with MarketScale’s, Adam Morrisey.

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2023

 

LinkedIn for B2B Growth with Michelle J Raymond

Future Proof Your Brand Identity with Distinctive Brand Assets with Professor Jenni Romaniuk, November 2023

Professor Jenni Romaniuk is interviewed by LinkedIn for B2B Growth podcast host Michelle J Raymond. On this episode, they discuss distinctive brand assets and its importance towards B2B businesses, primarily on platforms like LinkedIn.

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Meta Business, Innovation and Technology Podcast

Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute, November 2023

Professor Byron Sharp and Meta’s Head of Industry, CPG Food and Beverage, Edlynne Laryea discuss the complexities of marketing strategy revolving around ad exposure, effective and creative advertising, metric measurement, mental and physical availability, and AI’s potential role in marketing.

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The Sleeping Barber – A Business and Marketing Podcast

SBP 044: NPS Exposed – What Does It Really Measure? With Prof. John Dawes, November 2023

Marc Binkley, MBA and Vassilis K. Douros interview Professor John Dawes on The Sleeping Barber – A Business and Marketing Podcast about the evidence-based insights on Net Promoter Score (NPS). They discuss and address the question, “does NPS really predict growth?”

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The Growth Pod

#25 Byron Sharp – how marketing really works, September 2023

Professor Byron Sharp and host, Josua Fagerholm discuss marketing myths and the realities of effective marketing; covering customer acquisition, loyalty programs and the effects of advertising on The Growth Pod.

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Let’s Talk Branding

Brand health and tracking with Jenni Romaniuk, September 2023

Let’s Talk Branding host, Stef Hamerlinck speaks with Professor Jenni Romaniuk about her new book, Better Brand Health. The podcast discusses measuring brand health and what to factor in when brand health tracking.

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The WARC Podcast

WARC Talks: Differentiation and distinctiveness, August 2023

David Tiltman talks differentiation and distinctiveness with Professor Jenni Romaniuk and Professor Koen Pauwels on the WARC Podcast. In this episode, the two marketing professionals discuss and debate the definition and context of differentiation from different perspectives based on evidence and research. Prof. Romaniuk and Prof. Powells also talk distinctiveness and its role is in the marketing world.

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JUST Branding 

Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk, August 2023

Professor Jenni Romaniuk speaks to Jacob Cass and Matt Davies on JUST Branding. On this podcast, they discuss distinctive assets and its significance in branding success in a cluttered environment. Jenni also explains the concept and definition of differentiation in this episode.

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B2B Insights Podcast

Building Value-Driven Brand Experiences Podcast Series #3: Byron Sharp, June 2023

B2B Insights Podcast host, Nick Hague, interviews Ehrenberg-Bass’ Professor Byron Sharp. They discuss the importance of consistency in branding and the danger of overusing price promotions.

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Marketing with Vani

How Brands Grow | Byron Sharp, June 2023

Professor Byron Sharp is interviewed by Vani Dandia discussing price promotions, light buyers, loyalty programs and why advertising doesn’t need to be persuasive.

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In Clear Focus

Better Brand Health with Jenni Romaniuk (Part 2), May 2023

In Clear Focus host, Adrian Tennant, speaks to Better Brand Health author, Professor Jenni Romaniuk. They dive deeper into unpacking the key concepts for understanding and improving brand health.

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In Clear Focus

Better Brand Health with Jenni Romaniuk, May 2023

In Clear Focus host, Adrian Tennant, speaks to Better Brand Health author, Professor Jenni Romaniuk. They discuss how brands grow and why small brands should adjust expectations when assessing brand metrics.

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Client Experience Monthly

The Benefits and Pitfalls of Using NPS, May 2023

Professor John Dawes was interviewed by Client Experience Monthly host, Steven Walden. They discuss the latest research on the benefits and pitfalls of using NPS.

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Breaking & Entering

Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute, May 2023

Professor Byron Sharp was interviewed by the Breaking and Entering podcast host, Cooper Colvig. They discuss the role of marketing science and the importance of being skeptical.

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Branderman

Jenni Romaniuk | Unpacking Brand Health, May 2023

Branderman host Hernán Braberman, speaks with Professor Jenni Romaniuk for the second time. They discuss brand health and the significance of packaging in building and refreshing memory structures.

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Influencer Marketing Talks

Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies, April 2023

Professor Byron Sharp was interviewed by Influencer Marketing Talks host, Sanna Ödmark for their 100th episode. They discuss influencer marketing as a method to build brand memories, and how to convince your CFO to increase your marketing budget.

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Uncensored CMO

Better Brand Health – Jenni Romaniuk, Ehrenberg-Bass, April 2023

Uncensored CMO host, Jon Evans, interviews Professor Jenni Romaniuk.They discuss Jenni’s new book Better Brand Health and answer the question, can you have too many distinctive assets?

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Call to Action

Jenni Romaniuk, March 2023

Professor Jenni Romaniuk was interviewed by Call to Action podcast host, Giles Edwards. They discuss her new book Better Brand Health and some of the frustrations around brand health tracking.

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The WARC Podcast

WARC Talks better brand health tracking, March 2023

WARC‘s Lena Roland spoke with Professor Jenni Romaniuk about how brands can get the most out of their brand health tracker.

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Looking Outside 

Looking Outside Marketing Science: Byron Sharp, Marketing Research Professor, March 2023

Professor Byron Sharp was interviewed by Looking Outside podcast host, Jo Lepore. Byron and Jo discuss the importance of getting out of the lab.

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The Sleeping Barber

Better Brand Health, with Jenni Romaniuk, March 2023

Professor Jenni Romaniuk and The Sleeping Barber hosts, Marc Binkley and Vassilis Douros discuss Better Brand Health.

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Insight Rockstars

Better Brand Insights – by Jenni Romaniuk, March 2023

“I think a lot of brand trackers are not fit for purpose in that they were designed in an era where the loyal/ heavy buyer was the person we were most interested in”. Professor Jenni Romaniuk and Insight Rockstars host, Frank Buckler discuss brand trackers and why they are important.

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On Strategy Showcase

A strategist talks with Byron Sharp, February 2023

Professor Byron Sharp discusses How Brand Grow, distinctive assets and that marketers need to be humble with On Strategy Showcase host, Fergus O’Carroll.

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That’s What I Call Marketing

Jenni Romaniuk On Her New Book, Better Brand Health, February 2023

Professor Jenni Romaniuk speaks with That’s What I Call Marketing host, Conor Byrne for the first time about her new book Better Brand Health and how it came to life.

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2022

 

Markenkraft

Management Culture for Brand Growth, December 2022 

Professor Magda Nenycz-Thiel speaks with Markenkraft host, Olaf Hartmann about management culture when implementing evidence-based into organisations.

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”, November 2022

iHeart Media’s CMO Gayle Troberman speaks to Ehrenberg-Bass Professor Byron Sharp to discuss targeting and how scientific laws support marketing decisions.

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The Places We’ll Go Marketing Show 

The joy of discovery with Byron Sharp, September 2022

Professor Byron Sharp speaks with The Places We’ll Go Marketing Show hosts, Mark Evans and Ritchie Mehta on their 100th episode. They discuss Byron’s passion for discovery and the power of having an open mind!

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Inside Marketing

Still Sharp?, September 2022

Inside Marketing host and Chief Strategy Officer at Dentsu, Dave Winterlich and Professor Byron Sharp discuss How Brands Grow and if the findings are still relevant today.

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Branding Over Wine

Why Don’t Brands Grow According to Plan? – Research Insights, August 2022

Branding Over Wine host Martin Schiere and Professor Jenni Romaniuk discuss why don’t brands grow according to plan.

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Let’s Talk Branding 

Byron Sharp – Subscriptions vs Repertoire markets, August 2022

Professor Byron Sharp speaks with Let’s Talk Branding host, Stef Hamerlinck about Subscription vs Repertoire markets.

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Markenkraft

Principles of Brand Growth – Jenni Romaniuk, Ehrenberg-Bass, August 2022

Professor Jenni Romaniuk discusses with the principles of brand growth with Markenkraft host Olaf Hartmann.

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Sleeping Barber Podcast

The laws of Marketing with Dr. Nicole Hartnett, July 2022

Dr Nicole Hartnett speaks with Sleeping Barber Podcast host, Marc Binkley about the laws of marketing, what happens to brands when they stop advertising and how to build strong brands.

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The WARC Podcast

WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass Research, June 2022

Head of Content for WARC media Alex Brownsell, recaps Professor Jenni Romaniuk’s presentation at the 2022 Cannes Lions Festival on The WARC Podcast.

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Talking Business

How To Think About Evidence-Based Marketing, June 2022

Talking Business host RJ Youngling, speaks with Dr Arry Tanusondjaja about evidence-based marketing.

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Black T-Shirts

Science, Owls & Standing Out with Professor Byron Sharp, June 2022

Professor Byron Sharp reveals to Black T-Shirts hosts Adam Ferrier and Brent Smart why our logo is an owl.

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WFA’s Better Marketing Pod with David Wheldon

On the science of marketing with Professor Byron Sharp, June 2022

WFA host David Wheldon, speaks with Professor Byron Sharp about brand loyalty, double jeopardy, consumer experience and satisfaction.

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Mi3 Audio Edition

Mental Availability, Brand Rejection, Binet & Field, ESOV and Ehrenberg-Bass with Professor Jenni Romaniuk, March 2022

Mi3 Audio Edition host Paul McIntyre, Professor Jenni Romaniuk & Jon Lombardo discuss B2B marketing.

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Finite Podcast

To Focus on Acquisition or Retention? That is the question with Professor John Dawes, March 2022

Professor John Dawes speaks with host Alex Price on Finite Podcast.

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The WARC Podcast 

WARC Talks: Distinctive Assets with Dr Will Caruso, March 2022

The WARC Podcast host David Tiltman and Dr Will Caruso discuss distinctive assets.

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Uncensored CMO

How Brands Grow with Professor Byron Sharp, February 2022

Host Jon Evans and Professor Byron Sharp discuss How Brands Grow on Uncensored CMO podcast.

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2021

 

Legends of Media Research

Episode 5: Byron Sharp (Director – Ehrenberg-Bass Institute), December 2021

Professor Byron Sharp will get you questioning everything you thought you knew on the Legends of Media Research podcast.

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Anstice aCast

Memory, Marketing Myths, Category Entry Points & Distinctive Assets with Professor Jenni Romaniuk, November 2021

Professor Jenni Romaniuk speaks with host Marc Binkley on Anstice aCast podcast.

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B2B Insights

Brand Masters #4 Jenni Romaniuk, November 2021

Professor Jenni Romaniuk speaks with host Nick Hague on the B2B Insights podcast.

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Branding Over Wine

Can Brands Grow Through Loyalty? What Does The Research Say? with Professor Rachel Kennedy, November 2021

Professor Rachel Kennedy speaks with host Martin Schiere on Branding Over Wine podcast.

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Uncensored CMO

When Brands Stop Advertising with Dr Nicole Hartnett, October 2021

Dr Nicole Hartnett speaks with host Jon Evans on Uncensored CMO.

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On Branding Podcast

Building Brand Assets with Professor Jenni Romaniuk, September 2021

On Branding Podcast host Arek Dvornechuck and Professor Jenni Romaniuk discuss building brand assets.

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Branderman

Designing Distinctive Brand Assets with Professor Jenni Romaniuk, April 2021

Branderman host Hernán Braberman and Professor Jenni Romaniuk discuss distinctive assets.

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2020

 

Call To Action 

Jenni Romaniuk, June 2020

Professor Jenni Romaniuk speaks with Call To Action host, Giles Edwards, to discuss Mental Availability and best practices for measuring distinctive brand assets.

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2018

 

Marketing Week

Marketing Week: Professor Byron Sharp, April 2018

Marketing Week’s editor Russell Parsons speaks to Professor Byron Sharp about what attracted him to a career in marketing, How Brands Grow and the importance of an evidence-based approach.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.