Trade Articles
Every year, the Institute writes and publishes articles in a number of wine industry magazines and trade journals. These articles discuss our research findings and provide useful commentary for understanding and implementing the outcomes into business practice.
Please navigate through our key research areas using the accordion menu below and click the titles to access the full articles.
- A ‘show system’ approach for better marketing of Australian wine in China
- Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology
- What every wine brand needs to know about on-premise in China
- Playing the long game in China: how the Chinese lexicon can support market development
- Wine choice drivers for Chinese wine drinkers – is it a matter of where or what for?
- Words are powerful: how are they used to describe wine in China?
- Forget special occasions, it is time to relax in China
- ‘Writing to learn’ or ‘learning to write’: is there a place for self-reported reviews in wine education?
- Are Australian wines well known in China?
- Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers
- Developing a Chinese lexicon for wine
- Optimising the effect of wine education on Asian international students
- Baseline distribution metrics for Australian wine entering the Chinese market
- Talking wine the Chinese way. A wine marketer’s guide to Chinese consumers
- China: Learning from our mistakes
- Inside the head of a Chinese consumer
- What do ‘luxury’, ‘premium’ and ‘fine’ wine mean in China?
- China – this isn’t the time to pat ourselves on the back
- Consumption occasion affects how Chinese consumers buy wine
- Wine choice drivers for Chinese wine drinkers
- Reward you loyal buyers or not?
- Reasons why people avoid wine: comparisons between consumers and non-consumers across five countries
- Consumer perceptions of premium and luxury wine brands
- Wine avoiders in five countries: potential for adopting wine as an alcoholic beverage of choice
- Why do people avoid wine?
- China: Learning from our mistakes
- Creatures of habits
- Inside the head of a Chinese consumer
- Consumer attitudes to low alcohol wine: an Australian sample
- Crystal ball
- How important are wine medals and how much can we rely on those who assign them?
