How wine brands grow

Author: Lockshin, Larry

Abstract: Most wineries would like to grow or at least maintain sales. Too many ignore marketing knowledge and focus on already existing heavy buyers, rather than on increasing sales to infrequent buyers. This article gives a brief insight into how buyers buy, how brands compete for customers and how marketing works

Publication: WBM. Australia’s Wine Business Magazine, May 2013, pp. 46-47

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