Wine Marketing Knowledge

The Ehrenberg-Bass Institute for Marketing Science has specialist expertise in wine marketing. Wine marketing research at the Institute is driven by our team of leading researchers who are experts in both mature and emerging wine markets, shopper behaviour, retailing, on-premise, wine tourism, packaging, pricing and sensory preferences.

We specialise in helping wine brands understand the state-of-play in markets, and provide strategic guidance to help wine brands grow internationally.


Our research experts conduct analysis answering questions such as:

  • Reputation: are consumers aware of your brand?
  • Sales channels: where (retail/on-premise/online) and how wine is purchased?
  • Purchasing drivers: which elements guide wine choices in the market?
  • Positioning: how does your wine fit into the market?

Get in touch to find out more about our bespoke research projects.

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Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.