The sales impact of regional and environmental in-store promotions

Author: Corsi, Armando

Abstract: This article examines research conducted at a large Australian wine retailer across 62 stores located in New South Wales, Queensland and Victoria on regional price promotions. Although price promotions are difficult to replace, the researchers advise producers and retailers to introduce different types of campaigns to stimulate sales without the typical drawbacks of the promotions mentioned in this article

Co-author(s): Loose, Simone Mueller; Lockshin, Larry

Publication: Wine and Viticulture Journal, Vol. 27, no. 5 (2012), pp. 72-76

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