Consumer perceptions of premium and luxury wine brands

Author: Sjostrom, Therese

Abstract: A study was recently conducted to determine the attributes that consumers perceive to be associated with premium and luxury wines compared with regular wines, which also drew on the vast amount of existing literature on the topic. One of the methods the authors used to understand which attributes are associated with prestigious wines was the best-worst scaling. The findings suggest that many of the elements assumed to be connected are, in fact, not top-of-mind with many drinkers

Co-author(s): Corsi, Armando; Lockshin, Larry

Publication: Wine and Viticulture Journal, Vol. 29, no. 3 (2014), pp. 68-70

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