Baseline distribution metrics for Australian wine entering the Chinese market

Author: Bruwer, Johan

Abstract: The Australian wine industry faces many challenges on several fronts, none more so than to successfully penetrate ‘new markets’, including China, to help ensure its long-term sustainability. The main purpose of this survey was to determine the distribution bottlenecks and other barriers to export for Australian wine to China’s market

Other author(s): Hirche, Martin; Liu, Chang; Yang, Hao; Chen, Xiaocen; Peanchitlertkajorn, Supasit

Publication: Wine and Viticulture Journal, Vol. 27, no. 3 (2012), pp. 69-71

Download PDF



Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.