Baseline distribution metrics for Australian wine entering the Chinese market
Author: Bruwer, Johan
Abstract: The Australian wine industry faces many challenges on several fronts, none more so than to successfully penetrate ‘new markets’, including China, to help ensure its long-term sustainability. The main purpose of this survey was to determine the distribution bottlenecks and other barriers to export for Australian wine to China’s market
Other author(s): Hirche, Martin; Liu, Chang; Yang, Hao; Chen, Xiaocen; Peanchitlertkajorn, Supasit
Publication: Wine and Viticulture Journal, Vol. 27, no. 3 (2012), pp. 69-71
