Wine avoiders in five countries: potential for adopting wine as an alcoholic beverage of choice
Author: Ovington, Linda
Abstract: This article examines the number of wine avoiders across Australia, the U.S. and India along with various interesting information regarding the number of avoiders within each country. Wine avoiders are defined as those who consume wine at 0-5% of their total alcoholic beverage consumption. Topics discussed include product cannibalization, statistics related to frequency of alcohol consumption across a spectrum of wine countries and statistics related to comparison between wine avoiders and wine consumers
Co-author(s): Saliba, Anthony; Bruwer, Johan
Publication: Wine and Viticulture Journal, Vol. 30, no. 3 (2015), pp. 72-74
