Forget special occasions, it is time to relax in China

Author: Cohen, Justin

Abstract: The article discusses a study on wine consumption in China. Topics discussed include the attitudes, perceptions and purchasing behaviour of Chinese wine drinkers, the leading wine retail channels which include hypermarkets, specialty wine stores and online wine retailers and the frequency of wine consumption. As the market evolves, there is evidence that wine consumption is no longer just an on-premise phenomenon. Shoppers are buying wines to consume at home

Co-author(s): Corsi, Armando; Lockshin, Larry

Publication: Wine and Viticulture Journal, Vol. 29, no. 4 (2014), pp. 66-67

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