China - this isn’t the time to pat ourselves on the back

Author: Cohen, Justin

Abstract: The findings of a suite of research projects at the Ehrenberg-Bass Institute at the University of South Australia have provided the Australian wine industry with a substantial body of knowledge to improve the appeal of Australian wines in China and to Chinese visitors to Australia. But there’s still more work to be done in this rapidly-evolving market.

Co-author(s): Corsi, Armando; Lockshin, Larry; Bruwer, Johan; and Lee, Richard

Publication: Wine & Viticulture Journal, Vol. 32 No. 2 (2017), pp. 28-29

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