Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers

Author: Williamson, Patricia Osidacz

Abstract: Many Australian wine producers are targeting China as a new market. With a population of more than 1.3 billion and a growing middle class, the potential for wine sales in China is huge. However, cultural differences and competition from other wine-producing countries are all barriers to be overcome. The authors examine wine consumer behaviour in China, including the factors that influence choice of Australian wines

Co-author(s): Loose, Simone Mueller; Lockshin, Larry; Francis, Leigh

Publication: Wine and Viticulture Journal, May/June 2014, pp. 71-74

Download PDF



Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.