Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers
Author: Williamson, Patricia Osidacz
Abstract: Many Australian wine producers are targeting China as a new market. With a population of more than 1.3 billion and a growing middle class, the potential for wine sales in China is huge. However, cultural differences and competition from other wine-producing countries are all barriers to be overcome. The authors examine wine consumer behaviour in China, including the factors that influence choice of Australian wines
Co-author(s): Loose, Simone Mueller; Lockshin, Larry; Francis, Leigh
Publication: Wine and Viticulture Journal, May/June 2014, pp. 71-74
