The only way is up

Author: Corsi, Armando Maria

Abstract: The article offers suggestions to wine producers in Australia for adapting to the consumer shift to more premium wine. Topics discussed include the increase in competiveness of other wine-producing countries, marketing theory suggesting that premium goods can create a ‘halo effect’, and a graph depicting Australian export value of several wines

Co-author(s): Rowley, Mark

Publication: Wine and Viticulture Journal, Vol. 31, no. 1 (2016), pp. 59-61

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