What do ‘luxury’, ‘premium’ and ‘fine’ wine mean in China?

Author: Cohen, Justin

Abstract: Interviews with representatives of the wine trade in China has given some insight into whether use of the terms ‘luxury’, ‘premium’ and ‘fine’ wine can help build the perception of Australian wine.

Co-author(s): Corsi, Armando; Lockshin, Larry; Bruwer, Johan; and Lee, Richard

Publication: Wine & Viticulture Journal, Vol. 32 No. 3 (2017), pp. 62-63

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