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Romaniuk’s new book merits attention

Romaniuk has now written a new book covering another critical area of brand management (measurement) entitled Better Brand Health; Measure & Metrics for a How Brands Grow World. The self-confident approach of the Ehrenberg-Bass Institute is evident from the preface where the author wastes no time in outlining the faults of most current brand tracking studies.


Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.