Exploring Brand Health with Jenni Romaniuk
In a world where brand perception can make or break market success, understanding your brand’s health might be more crucial than ever. I interviewed Jenni Romaniuk of the Ehrenberg-Bass Institute, who after co-authoring “How Brands Grow 2,” together with Byron Sharp now brings clarity to the concept of brand health in her new and aptly named book, “Better Brand Health.”
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