The correct measurement of brand health is one of the most valuable tools for marketers, emphasized Jenni Romaniuk in an interview for MAM (43/2023) , which took place shortly after her presentation at the Brand Management 2023 conference.
Read moreAdoring packaging with festive touches could result in brands disguising what makes them distinctive, says Ehrenberg-Bass’s Will Caruso.
Read moreMarketing software company Mutinex has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
Read moreImages, rather than colours, are better at signalling product variety, according to research at the Ehrenberg-Bass Institute for Marketing Science in the University of South Australia.
Read moreFederal and state governments have just launched a A$10 million advertising campaign to “raise the status” of teachers in Australia and encourage people to consider a career in school education. Called “Be That Teacher”, the campaign features emotive stories from eight real teachers who have positively affected their students’ lives and futures.
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