Mutinex sponsors Ehrenberg-Bass Institute
Marketing software company Mutinex has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
Henry Innis, CEO and co-founder of Mutinex, said the Ehrenberg-Bass Institute and its science-based approach to marketing correlates strongly with the work at Mutinex.
“We believe strongly in generalised laws of marketing, and simply modelling for fit against traditional, known generalised laws is what has broken the MMM industry’s credibility for years,” Innis said.
“The work of the Institute reflects that approach on an academic level and we know that our team and ultimately our customers will get a lot of value from this sponsorship by ensuring we are aligning as much as possible with credible academic research within our approaches to the markets.
Read the full article in AdNews.
