Back to News and Insights
How the Mad Men lost the plot
Cannes, said Goodby, used to be a showcase for some of the most famous ideas in the world. This year, it felt more like a convention of industrial roofing specialists, discussing the latest in fibreglass insulation technology. Sure, there was ingenuity on display: content delivery systems, co-ordinated interactive installations. But when he got home and tried to tell friends from outside the industry what he had seen, they looked bored, even pitying.
News
10 years ago
Even admen have souls, and some of them are enduring dark nights. Jeff Goodby is co-chairman of Goodby, Silverstein & Partners, a San Francisco advertising agency responsible for some of the most famous campaigns of the 1990s, including ones for Nike and Budweiser. On his return from this year’s annual ad industry awards festival at Cannes in June, Goodby wrote a rueful piece for The Wall Street Journal. In the past, he said, the only true measure of success was whether the public knew and cared about your work. “You could get into a cab and find out, in a mile or two, whether you mattered in life, just by asking the driver.” Now, “No one knows what we do any more.”
Read the full article at Financial Times.
Published by:
Financial Times