How to grow brands | Ehrenberg-Bass Institute for Marketing Science

How to grow brands

Romaniuk: How Brands Grow Part 2 is the next stage of an evidence-based revolution about how to grow brands. It is about building further evidence about how brands grow, and how to turn evidence into action.

News 10 years ago Unknown author

Prof. Jenni Romaniuk, Associate Director (International) at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing, will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'. She will be sharing a few insights from it and will be hosted by Spark Media, to offer clients and partners 'insights that ignite'. Prior to her visit, Bizcommunity.com asked her about her books, brands and trends in branding. This is not her first visit to South Africa but her previous visit was too many years ago. "I am very much looking forward to returning and seeing how the dynamic, vibrant country has changed." Read the full article at BIZCOMMUNITY.