For marketers, successful viral video is all about generating the right response. Make a viewer ‘laugh out loud’ and you are well on your way to success.
In less than three years, social media has become the most common Internet based activity. It has created the ‘connection generation’, said to crave interaction with networks like never before. At the core of this connection is sharing by personal referral—sharing of information, photos, opinions, entertainment and news—with video being the key medium to facilitate this activity.
For marketers, such sharing provides an unparalleled opportunity to disseminate information to vast communities of potential brand buyers, and to do so quickly, without traditional mass media costs.
The rise of video sharing giants such as YouTube and Google Video has cemented the role of viral video in the marketing mix of many businesses, so it’s not surprising that creating video content to promote brands is often a very attractive option for marketers. But success can be very ‘hit and miss’. While some videos may be shared with tens of thousands in a few short hours, others fall very short of expectations. So, what makes a video go viral? And what are the characteristics of online video content that makes those who see it, decide to share it?
Read more at unisabusiness magazine.