Nine reasons for brands to be bullish about Snapchat

If you’ve encountered the concept of ‘digital dualism’ (the false belief the digital world is ‘virtual’ and physical one ‘real’) you may be familiar with the man who introduced it, Nathan Jurgenson. A young academic at the University of Maryland, he’s at the forefront of understanding social media in a sociological context.

News 10 years ago Unknown author

Given Facebook’s extraordinary dominance in social, I’m generally sceptical about claims brands should prioritise or, in some instances, even be present on any other social media channel.

However, I believe Snapchat offers marketers a unique and compelling way to reach a younger audience. And it can do so in a way that’s more likely to get the brand noticed, drive involvement and boost recall.

Here are nine reasons why:

1. It's growing fast.

Unlike most of its competitors, who are seeing user numbers begin to level out, Snapchat remains on a steep growth trajectory. Nearly 40 per cent of 18-34 year-olds in the US are active users, while in the UK, 29 per cent have used it in the last month.